Bibigo Appoints K-Pop Sensation SEVENTEEN as Global Brand Ambassadors for Exciting Campaign

Bibigo Partners with SEVENTEEN as Their Global Ambassadors

In a groundbreaking collaboration, bibigo, the global leader in Korean cuisine, has officially announced popular K-Pop group SEVENTEEN as their first-ever global brand ambassadors. This partnership marks a strategic move by bibigo, seeking to connect with the Generation Z demographic worldwide through the unmatched influence of SEVENTEEN. The announcement was made on May 19, 2025, in Seoul, South Korea, and has already created significant buzz in the realms of both the culinary and K-Pop sectors.

Bibigo, a brand under CJ Foods, is renowned for its efforts to promote Korean culture and cuisine across the globe. By teaming up with SEVENTEEN, bibigo aims to bring Korean food closer to international consumers. With a creative and fresh approach, the brand believes that their alignment with the youthful energy of SEVENTEEN will resonate with a broader audience.

The campaign is centered around the theme, “Experience What's Beyond,” showcasing a variety of engaging activities. The first step in this exciting collaboration will be the release of a campaign video on various social media platforms like Instagram, TikTok, and Twitter (now X) on May 20. This short video features members of SEVENTEEN enjoying an array of bibigo products, including popular snacks such as gimbap and tteokbokki, evoking a fun atmosphere while highlighting the delicious offerings of Korean cuisine.

In addition to the video, bibigo and SEVENTEEN are set to engage with fans through in-person and online events globally. These occasions aim to provide unique experiences that showcase the flavors of bibigo’s product range while promoting the brand’s image. SEVENTEEN’s playful charm and charisma are expected to attract a significant audience, making the campaign not just about food, but also a celebration of the vibrant culture associated with K-Pop.

Stephan Czypionka, the global marketing director of CJ Foods, expressed excitement about this partnership. He stated, “By partnering with SEVENTEEN, we hope to connect with more consumers globally and significantly increase awareness of our brand, bibigo. This campaign offers a fun and engaging way to introduce bibigo and Korean food to a wider audience.”

Bibigo, which launched in 2010, has seen tremendous success internationally. The brand is recognized for bringing authentic Korean flavors to dining tables around the world. With a diverse lineup of snacks and frozen meals, bibigo has established itself in about 60 countries, with its standout product, 'Mandu' (Korean dumplings), sold across six continents.

The announcement of SEVENTEEN as ambassadors signifies a new chapter for bibigo as they channel the popularity and influence of K-Pop into marketing delicious Korean cuisine. As the campaign progresses, fans can also anticipate the introduction of collaborative product launches and more unique events later this year in markets such as Japan and the United States.

The synergy between bibigo and SEVENTEEN exemplifies how cultural icons can play a pivotal role in elevating brand visibility and consumer engagement in today's global marketplace. With this innovative marketing strategy, bibigo is not only targeting food lovers but also K-Pop enthusiasts, creating a diverse community around their product offerings.

For cravings of authentic Korean cuisine, consumers can explore bibigo's extensive offerings and stay tuned for updates on the campaign, including special promotions and event details. For more information, visit bibigo's official website.

As this partnership unfolds, it is clear that the fusion of K-Pop and Korean food is set to create waves in both industries, leading to an exciting journey ahead for bibigo, SEVENTEEN, and their fans across the globe.