Yoobi Unveils Exclusive Wicked Collection for Creativity and Expression
Yoobi Unveils Exclusive Wicked Collection for Creativity and Expression
In an exciting collaboration celebrating the beloved characters from Universal Pictures' upcoming film Wicked For Good, Yoobi has launched a vibrant stationery collection that inspires creativity and self-expression. Known for transforming everyday supplies into joyful experiences, Yoobi's latest collection will be available exclusively at Target stores across the country and on Target.com, just in time for the film's release on November 21st.
A Magical Collaboration
The new Yoobi + Wicked Collection, designed by Katie Kime, captures the essence of the story shared by Glinda and Elphaba. It features two distinct sets of stationery that allow fans to express their individuality while promoting the core values of courage and friendship that the Wicked narrative encompasses. This collaboration exemplifies Yoobi's mission to provide access to fun and functional school supplies, all while retaining affordability with everything priced under $20.
Exploring the Collections
- - Yoobi + Wicked's Glinda Collection: Embodying positivity and sparkle, this collection is perfect for those who believe in kindness and the power of glam. The Glinda Collection includes:
- A sparkle star-topped pen set
- A notepad for bright ideas and affirmations
- A trio of mini journals
- Two spiral journals designed for dreamers and doers alike
- - Yoobi + Wicked's Elphaba Collection: A tribute to individuality, this line celebrates those who march to the beat of their own drum. The Elphaba Collection features:
- A mini spiral notebook accompanied by a coordinating pen
- A notepad for lists, lyrics, or perhaps spells
- A set of three mini journals
- A spiral journal tailored for ambitions and fearless notes
Enabling Creativity for All
Ido Leffler, co-founder and CEO of Yoobi, expressed excitement about this collaboration, stating, “Wicked has always been a story about courage, friendship, and finding your true voice — all values that deeply resonate with Yoobi's mission. This collaboration invites everyone to express their creativity and individuality — whether they see themselves as a Glinda, an Elphaba, or a bit of both.” The Yoobi + Wicked Collection serves as a reminder of the importance of creativity in personal expression.
Giving Back
A unique aspect of Yoobi's offerings is its commitment to social responsibility. For every item purchased from this collection, a corresponding school supply product will be donated to a U.S. classroom in need through Yoobi's longstanding partnership with the Kids In Need Foundation. To date, the brand has provided over 96 million essential school supplies to more than 7 million students nationwide, making a tangible impact on education and fulfilling its mission to help those in need.
The Yoobi + Wicked Collection promises to inspire creativity and magic in each individual's life while reinforcing the value of kindness. Find these enchanting products exclusively at Target stores or online at Target.com, and participate in a movement that not only celebrates creativity but also champions access to education for all.
For more information about Yoobi and its mission, visit Yoobi's website and follow them on social media platforms such as Instagram and TikTok for the latest updates and offerings.
Topics Consumer Products & Retail）
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