#Saudi Arabia #Riyadh #Tanmiah #frozen chicken #Saudi Chicken

Tanmiah's New Frozen Breaded Chicken Range

Tanmiah Food Company, a leading name in the poultry industry, has recently made headlines with its innovative launch of a new line of frozen breaded chicken products. This range is unique because it uses 100% fresh Saudi chicken, setting a new standard for quality and local production in the frozen food sector.

The launch, held at the Ministry of Environment, Water and Agriculture (MEWA) building in Riyadh, marked a significant step for Tanmiah as it reinforces the company's commitment to utilizing locally sourced ingredients. Traditionally, the frozen chicken market has relied heavily on imported meat, but this initiative aligns perfectly with the Kingdom's food security goals by fostering self-sufficiency and boosting local agricultural production.

Dr. Ali Mohammed Al-Shaikhi, the Assistant Deputy Minister for Livestock and Fisheries, was present at the event, highlighting the importance of this launch for Saudi Arabia's food ecosystem. Zulfiqar Hamadani, the Group CEO of Tanmiah Food Company, expressed pride in contributing to Vision 2030's objectives, particularly in enhancing local production and increasing reliance on domestic resources.

Backed by over 60 years of expertise in poultry, Tanmiah's new product line was developed using extensive market research to meet the evolving needs and habits of modern consumers. As lifestyles change, many families are looking for convenient yet high-quality meal solutions. The new breaded chicken offerings, including nuggets, strips, fillets, and burgers in various flavors, cater to these demands, while also ensuring that the ingredients are sourced responsibly and transparently.

One standout feature of the new product range is the addition of a veggie-infused coating in the PLUS line, which offers the nutritional equivalent of two-thirds of a cup of vegetables per pack. This innovation caters to health-conscious consumers looking to incorporate more vegetables into their diets, even in frozen foods. Additionally, the range includes a product inspired by the popularity of Korean cuisine, reflecting current food trends and preferences.

Marcos Delorenzo, CEO of Tanmiah's Poultry Division, emphasized the commitment to quality and convenience understood through consumer feedback. He assured customers that the chicken used in these new offerings is 100% fresh Saudi chicken, allowing consumers to trust where their food comes from.

Furthermore, Zein Attar, the Managing Director, noted the pride in being a part of Saudi kitchens and families across the nation. The products are aimed at providing reliable and tasteful options for busy mothers and working individuals, making meal preparation seamless. The intention is to bring joy back into meal times with trustworthy ingredients that families can feel good about.

The frozen breaded chicken range is being rolled out in phases across Tanmiah's e-commerce platform, retail locations, and food delivery services, ensuring widespread access for consumers.

Established in 1962, Tanmiah Food Company has emerged as a significant player in the Middle East’s food industry, providing fresh poultry and processed proteins, along with animal feed and health products. As a publicly listed company in Saudi Arabia, it operates numerous farms and processing plants, maintaining a highly efficient and integrated supply chain. Sustainability remains a core value, reflected in initiatives like tree planting and waste rehabilitation, highlighting Tanmiah's commitment to environmental responsibility.

For those interested in learning more about Tanmiah’s latest offerings and their commitment to local excellence, further details are available at www.tanmiah.com.

In conclusion, Tanmiah Food Company’s new breaded chicken range not only elevates the quality of frozen foods available in Saudi households but also supports national goals of food security and local agricultural sustainability. This innovative product launch serves as a model for other companies aiming to contribute positively to their communities and economies.