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NISHIKIYA KITCHEN's Spicy Tomato Beef Curry Wins Top Rank!

In an exciting culinary revelation, NISHIKIYA KITCHEN's Spicy Tomato Beef Curry has taken the number one spot in the much-anticipated "Instant Beef Curry" segment of TBS's popular variety show, "Saturday Plus." This victory marks a remarkable achievement, bringing the total number of crowns to five for this exceptional brand, following earlier wins in the pork and chicken curry categories.

The Rising Popularity of NISHIKIYA KITCHEN

Founded by the Nishiki Food Company, which is based in Iwanuma City, Miyagi Prefecture, NISHIKIYA KITCHEN is dedicated to the concept of making global cuisine effortlessly accessible. With around 120 different types of instant foods, primarily focusing on curries, the brand has rapidly gained traction among consumers looking for delicious and convenient meal options.

After the episode aired on August 16, 2025, the online shop and physical stores experienced an overwhelming response. The sales of Spicy Tomato Beef Curry skyrocketed to an astonishing 1,000 times the usual volume. Fans and new customers alike rushed to grab the celebrated dish, leading to a slight delay in shipment fulfillment as the company scaled up production.

A Comprehensive Ranking Method

The "Tip-Top Ranking" segment of the show is not just a regular ranking; it is a result of meticulous research where over ten hours are dedicated to evaluating various food products. In this specific episode, a total of 12 beef curry varieties were assessed based on five key criteria: 1) Overall satisfaction with ingredients, 2) Cost performance, 3) Flavor of the sauce alone, 4) Flavor of the meat alone, and 5) Overall taste. NISHIKIYA KITCHEN’s Spicy Tomato Beef Curry stood out with its exceptional taste, earning the top rank based on these evaluations.

What Makes Spicy Tomato Beef Curry a Must-Try?

The Spicy Tomato Beef Curry has received rave reviews from culinary experts. The owner of the popular spicy curry restaurant, SPICY CURRY 魯珈, described the dish as perfect for summer, highlighting its tomato base which makes it light yet satisfying. He stated, "The refreshing taste of tomato allows for easy enjoyment, and the aromatic spices add layers of complexity." He further praised the cost-effectiveness of the product, noting that it offers greater value compared to preparing a similar dish from scratch.

Even the show's announcer chimed in, enthusiastically exclaiming, "Delicious! The flavor of the tomato is intense!" Their tasting experience in the studio led to an uproar of excitement, especially when the curry was announced as placing fifth on the overall rankings.

A Historic Fifth Crown for NISHIKIYA KITCHEN

With this recent triumph, NISHIKIYA KITCHEN has achieved five crowns across three different curry categories. Previously, in the pork curry ranking aired on August 24, 2024, two products from their lineup—Pork Kakuni Curry and Honey Ginger Pork Curry—were honored with top positions. In another significant episode on January 25, 2025, the brand's Spicy Butter Chicken Curry and Lemon Cream Chicken Curry also received accolades. These consistent achievements highlight the company's dedication to quality and taste.

Now, as the demand continues to surge, NISHIKIYA KITCHEN is ensuring that their production capabilities are enhanced to meet the needs of their customers. While they are working hard to expedite orders, patrons may experience some delays of up to two weeks for delivery.

NISHIKIYA KITCHEN's Commitment to Quality

NISHIKIYA KITCHEN operates under a simple yet profound philosophy: "Making global cuisine simple." They focus on quality ingredients, carefully selecting water, salt, and other essential materials that resonate with the dishes they create. With a mission to transform the cooking process into a more manageable task, NISHIKIYA KITCHEN aspires to provide customers with flavorful meals that save time and enhance their culinary experiences.

With their physical locations in Tokyo and Miyagi and a robust online presence, NISHIKIYA KITCHEN continues to grow its loyal customer base. Their consistent presence in various media outlets, including significant features on shows like "Cranberry Palace" and multiple episodes of "Saturday Plus," further solidifies their status within the culinary community.

As they expand their offerings and production, NISHIKIYA KITCHEN remains a brand synonymous with high-quality instant food, where each packet is a well-crafted treasure, ready to delight anyone's palate.