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PepsiCo Partners with AWS to Propel Digital Transformation Forward

PepsiCo is taking a significant step in its digital transformation journey by entering into a strategic, multi-year partnership with Amazon Web Services (AWS). The aim of this collaboration, announced on May 7, 2025, is to harness the power of cloud computing, AI, and enhanced customer engagement to bolster operational efficiency and drive innovation on a global scale.

Strengthening Digital Foundations

PepsiCo, the beverage and snack giant that operates in over 200 countries and territories, is reinforcing its commitment to a cloud-first approach. Athina Kanioura, the Chief Strategy and Transformation Officer at PepsiCo, emphasized that this partnership with AWS is crucial for enhancing agility, intelligence, and scalability within the organization. By migrating applications and workloads to AWS, PepsiCo aims to modernize its IT infrastructure and drastically improve how it engages with customers and stakeholders.

The partnership will focus on several key initiatives:

• - Cloud Migration and IT Modernization: The collaborative efforts will facilitate the migration of PepsiCo's applications to AWS, positioning the company to swiftly innovate and integrate new technologies. This is expected to streamline its operations from internal workflows to customer-facing services, ultimately resulting in enhanced efficiency and service delivery.
• - Generative AI Integration: One of the remarkable features of the partnership is the enhancement of PepsiCo’s internal generative AI platform, PepGenX, which is now integrated with Amazon Bedrock. This advancement will allow PepsiCo's technical teams to access versatile AI models, promoting innovative solutions tailored specifically to their operational needs.
• - Consumer Engagement Optimization: With AWS's support, PepsiCo is set to boost its capabilities in obtaining real-time insights regarding advertising performance and customer preferences. The technology will enable the company to create hyper-personalized marketing content, tapping into targeted audience segments through advanced analytics.
• - Transforming Global Operations: The partnership also aims to revolutionize PepsiCo’s supply chain processes. By integrating predictive maintenance technologies into their operational frameworks, both companies plan to maximize production efficiency and ensure resilience across PepsiCo’s expansive network of manufacturing and distribution facilities.

A Look Towards the Future

As traditional sectors like consumer goods evolve, the need for innovation becomes imperative. Matt Garman, CEO of AWS, notes the critical role such partnerships play in meeting the shifting needs of consumers. By applying AI and cloud services, PepsiCo is not only changing its operational capabilities but is also positioning itself to offer tailored consumer experiences across its broad spectrum of products, which includes popular brands such as Lay's, Doritos, and Gatorade.

PepsiCo's commitment to sustainability and growth, encapsulated in their pep+ initiative, remains at the forefront of their operations. The collaboration with AWS is a crucial component of this plan, ushering in a new era of digital engagement and operational excellence. This strategic partnership is set to benefit billions of consumers around the world, affirming PepsiCo's vision to maintain its leadership in the beverage and convenient food sectors.

For more information on this collaboration and future endeavors, visit PepsiCo's official website.

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This innovative partnership showcases how industry leaders can leverage advanced technologies to enhance value creation while promoting sustainable practices. The dynamics of consumer goods demand an agile response, and PepsiCo’s alignment with AWS epitomizes a forward-thinking approach to addressing these challenges head-on.