#Japan #Tokyo #Capsule Collection #Harajuku #John Varvatos

John Varvatos Makes Its Mark in Japan

On July 17, 2025, the iconic American fashion label John Varvatos will open its first flagship store in Japan, located on the bustling Cat Street in Harajuku. This exciting development has been eagerly anticipated by fashion aficionados across the nation.

A Brief History of John Varvatos

Founded in 2000 by designer John Varvatos, the brand emerged during a time when black was the prevailing color trend in fashion. In stark contrast to this norm, Varvatos introduced the “Blackless Collection,” which instantly gained attention for its unique approach to style. Prior to his own brand, Varvatos had established himself in the fashion world by working with major labels like Polo Ralph Lauren and Calvin Klein, where he made significant contributions, including his innovation of the boxer brief in men's underwear.

In 2001, John Varvatos partnered with Converse to launch a luxury collaboration, creating limited-edition footwear that captured the attention of fashion circles worldwide. Notable designs include vintage-inspired Chuck Taylors and luxe suede styles adorned with studs and zippers, which have kept the brand in the spotlight.

In April 2008, Varvatos opened a new store on Bowery Street at the site of the legendary rock club CBGB. This location pays homage to its musical roots with vintage decor and memorabilia, while also hosting monthly live events that bridge the fashion and music scenes.

The New Harajuku Store: A Creative Hub

The flagship store in Harajuku will serve as a space where visitors can engage with the brand's ethos and craftsmanship directly. Set against the vibrant backdrop of Cat Street, this store will become a pivotal point for both locals and tourists looking to experience John Varvatos's signature style. As an innovator in modern tailoring influenced by rock music, Varvatos has made a name for itself in America as a formidable men’s fashion brand, and the Harajuku store is expected to take that reputation to new heights.

This opening also coincides with the launch of the official online store (www.johnvarvatos.jp) on June 20. This platform allows customers across Japan to explore the latest collections and embrace the unique John Varvatos lifestyle ahead of the physical store’s debut. The online and offline experiences will complement each other, providing a holistic view of the brand’s offerings.

Honoring John Lennon with a Special Capsule Collection

In homage to the legendary musician John Lennon, John Varvatos will unveil a limited capsule collection as part of its Pre-Fall 2025 line. This collection pays tribute to Lennon’s profound influence on music, culture, and style, which continue to resonate with people globally.

The items included in this collection have been thoughtfully designed, drawing inspiration from Lennon’s everyday style, his commitment to social activism, and his imaginative vision. This special lineup captures the essence of Lennon’s spirit, intended to inspire individuals across generations.

Both the online store and the new Harajuku location will feature exclusive collaboration items that reflect Lennon’s unparalleled attitude and influence. This allows Japanese customers a rare opportunity to own pieces that celebrate the legacy of one of the most significant figures in music history.

Store Details

• - Store Name: John Varvatos Harajuku Cat Street
• - Opening Date: July 17, 2025
• - Address: 5-17-24 Jingu-mae, Shibuya-ku, Tokyo, GB Building 3F

For more information, inquiries can be directed to Allsaints Japan at the following email: pressjapan@allsaints.com.

With this thrilling new chapter, John Varvatos continues to express its commitment to merging fashion with culture, further enriching the vibrant tapestry of Tokyo's fashion landscape.