#United States #Frankfort #Chris Stapleton #Buffalo Trace #Traveller Whiskey

Chris Stapleton and Buffalo Trace Distillery's Groundbreaking Partnership

In a historic move for both the beverage and sports industries, Traveller Blended Whiskey, crafted by renowned Master Distiller Harlen Wheatley of Buffalo Trace Distillery and celebrated musician Chris Stapleton, has become the first whiskey ever named as the Official Whiskey of Major League Baseball (MLB). This partnership marks a significant milestone as Traveller Whiskey affirms its status as the most awarded super-premium whiskey release of 2024.

Celebrating Craftsmanship and Tradition

This multi-year collaboration not only showcases craftsmanship but also highlights the intertwining cultures of whiskey and baseball, both deeply rooted in American tradition. Stapleton, known for his soulful music and authentic talent, expressed his enthusiasm for this partnership, citing his love for baseball games, which he often attends while touring. He recalled fond memories, such as celebrating his anniversary at the World Series, emphasizing how baseball has been a cherished pastime for him and his wife.

“I'm thrilled that Traveller Whiskey will be the Official Whiskey of MLB,” said Stapleton, capturing the spirit of how both the game and the whiskey bring people together.

Uniqueness of Traveller Whiskey

What sets Traveller Whiskey apart is its unique blend, a result of meticulous craftsmanship. More than 50 different whiskey blends were evaluated, leading to the creation of Blend No. 40, which was ultimately selected for its exceptional flavor profile. The whiskey is bottled at 90 proof, offering a robust yet nuanced taste experience characterized by notes of oak, sweet maple, tart currant, and leather. The aroma includes hints of vanilla, aged fruit, and buttery shortbread, crowned with a pleasant caramel finish. This distinctive combination of flavors makes Traveller a truly unique offering in the competitive whiskey landscape.

Engaging Baseball Fans

With this innovative partnership, Traveller Whiskey is set to enhance the baseball experience across venues nationwide. Starting this summer, the brand will engage fans with interactive marketing initiatives, including promotions through game broadcasts, social media content, and in-store displays. The brand aims to create memorable moments by integrating whiskey with the excitement of baseball, particularly during significant events like the MLB All-Star Week and other fan activations.

Uzma Rawn Dowler, MLB's Chief Marketing Officer, emphasized the excitement surrounding this collaboration, noting the substantial engagement levels MLB has enjoyed and how the partnership aligns perfectly with the spirit of both baseball and whiskey.

A Legacy of Excellence

Buffalo Trace Distillery, which boasts a legacy dating back to 1775, is celebrated as a National Historic Landmark and holds multiple awards for its premium whiskey offerings. Known for its dedication to quality and craftsmanship, the distillery has produced iconic brands recognized on both national and international stages. With over 1,000 awards to its name, Buffalo Trace continues to set the standard for excellence in the whiskey industry.

The partnership with MLB not only enhances the visibility of Traveller Whiskey but also solidifies Buffalo Trace's commitment to quality and tradition within American culture. Fans and whiskey enthusiasts alike can find Traveller Whiskey at retailers, bars, and restaurants across the nation, priced at a retail value of $39.99 per 750ml bottle.

Keeping the Tradition Alive

As the baseball season unfolds, fans can follow @TravellerWhiskey and @MLB on social media for updates on the partnership and to explore the exciting activities planned throughout the year. Whether attending games or enjoying a glass of Traveller Whiskey, this collaboration offers a unique way to celebrate America's pastimes, blending the worlds of music, sports, and exceptional whiskey.

In conclusion, the designation of Traveller Blended Whiskey as the Official Whiskey of Major League Baseball signifies more than just a branding partnership; it reflects a commitment to the enduring traditions of American culture, where great whiskey and timeless sportsmanship combine to create lasting memories.