#United States #Singapore #BIGO #JOYY #Ad Tech

JOYY's Impressive Performance in Q2 2025

JOYY Inc. (NASDAQ: JOYY), a prominent technology leader, has recently published its financial report for the second quarter of 2025, revealing notable growth in various segments, particularly in its advertising technology branch. The company, headquartered in Singapore, has reported impressive numbers that not only demonstrate its resilience amid market fluctuations but also underline its strategic advancements in diversifying revenue sources.

In Q2 2025, JOYY's total revenue reached US$ 507.8 million, marking a 2.7% increase quarter-over-quarter. Particularly striking was the growth in its non-livestreaming revenue, which soared 25.6% year-over-year, contributing to 26.1% of total revenue. This reflects a robust performance that highlights JOYY's successful endeavors in expanding its advertising services, particularly through its subsidiary, BIGO Ads.

The company’s financial performance metrics paint a promising picture. JOYY's non-GAAP EBITDA amounted to US$ 48.2 million, showcasing a 25.7% growth year-on-year and 19.3% quarter-over-quarter. Furthermore, its GAAP and non-GAAP net profits stood at US$ 60.8 million and US$ 77.0 million, up 16.8% and 3.9% respectively when compared to the previous year's figures. This solid profitability is indicative of JOYY's effective cost management and successful revenue strategies, with an operating cash flow reaching US$ 57.6 million.

Shareholder Returns and Investment Strategies

JOYY remains committed to enhancing shareholder value. From January to June 2025, the company successfully allocated US$ 135 million towards shareholder returns in the form of quarterly dividends and share buybacks. Notably, JOYY has implemented a three-year quarterly dividend policy with an approximate total amount of US$ 600 million, alongside a share repurchase program allowing for repurchases up to US$ 300 million over the same period.

CEO Ms. Ting Li expressed her satisfaction with the company's progress, particularly noting the success of the multi-engine growth strategy. With the remarkable performance of BIGO Ads, JOYY is significantly ramping up its investment in algorithm enhancement and optimization, aimed at improving campaign performance and return on investment (ROI). As JOYY leverages its global operational capacities and tech infrastructure, Ms. Li believes the company is poised for enduring success in the competitive advertising technology market.

Livestreaming and Advertising Business Highlights

Turning to specific business segments, JOYY's livestreaming revenue reached US$ 375.4 million in Q2, with contributions from BIGO livestreaming at US$ 355.3 million. Growth in the livestreaming sector can be attributed to refined user acquisition strategies and enhancements in overall user experience, which resulted in an average of 262.5 million monthly active users (MAUs) globally. The company recorded a 2.3% sequential growth in Bigo Live's MAUs, further illustrating the effectiveness of its strategic initiatives.

Additionally, JOYY's instant messaging product has shown strong traction, with MAUs increasing by 3.4 million in the quarter, showcasing an average daily user time spent that grew by 12.8% year-over-year. This large, engaged user base is vital for sustaining monetization across both livestreaming and advertising products.

On the advertising side, JOYY's non-livestreaming revenue reflects a growing segment, accounting for 26.1% of total revenues. BIGO Ads has significantly contributed, achieving nearly 29% growth year-on-year. The integration of traffic sources via platforms like AppLovin MAX and Unity LevelPlay has amplified the reach to approximately 262.5 million users. The growth of the third-party audience network has driven substantial traffic expansion.

Conclusion

In summary, JOYY's second quarter results for 2025 signify a turning point in its operational strategy, particularly in enhancing its advertising technology capabilities. The growth in both livestreaming and non-livestreaming revenues underscores JOYY's adaptability and potential for future growth, promising to deliver sustained value to its shareholders in the evolving technology landscape.