#USA #Eli Manning #Jersey Mike's #Manasquan #Danny DeVito

Jersey Mike's Introduces Eli Manning in New NFL Campaign

As the excitement of the NFL season approaches, Jersey Mike's Subs is making headlines with an unexpected yet delightful twist. The popular sandwich chain has proudly announced that retired football superstar and two-time Super Bowl champion Eli Manning will be featured as its newest spokesperson. This marks a thrilling kickoff to Jersey Mike's innovative marketing strategy as they forge a partnership with the NFL as its Official Sub Sandwich Sponsor.

The campaign, which debuted today, sets the stage for a light-hearted rivalry between Manning and the beloved actor and long-time Jersey Mike's ambassador, Danny DeVito. This playful competition, where DeVito expresses his comedic territoriality over Manning's arrival, promises laughter and engagement from fans of both football and film.

A New Chapter for Jersey Mike's

This new initiative is a significant progression from Jersey Mike's, reflecting their strategy to blend sports with pop culture. It also represents the brand's first major advertising effort since securing its sponsorship with the NFL. The humorous rivalry is expected to resonate well with fans and customers alike, drawing attention to both the brand and the sport.

Jeff Hemschoot, Senior Vice President of Marketing for Jersey Mike's, described the collaboration as a delightful combination of Manning's charm and DeVito's larger-than-life persona. "Eli's presence adds a new dimension to our campaigns. As a proud New Jersey resident and a dedicated Jersey Mike's fan, he was a perfect fit for the brand's ethos," he stated.

The company has been serving its delicious, fresh-sliced and grilled subs since 1956 and continues to play a role in the community through initiatives centered around giving back, aligning perfectly with Manning's status as one of New Jersey's most celebrated sports figures.

The Campaign's Playful Tone

The ads will showcase a humorous confrontation where DeVito jokingly accuses Manning of 'stealing' his spotlight, prompting a series of playful banters between the two. Following this first ad, two additional spots are slated to be released this fall, keeping the audience engaged with the ongoing feud. The campaign will also extend to Jersey Mike's social media platforms as well as the personal accounts of both stars, effectively creating a buzz across various channels.

Mark Gross, co-founder and co-creative officer of Highdive (the agency behind the campaign), expressed excitement about the partnership, insisting that this campaign is the perfect way to start Jersey Mike’s new NFL journey. The combination of humor, star power, and a friendly rivalry seems set to attract an expansive audience eager to see how this playful competition unfolds.

About Jersey Mike's Subs

Jersey Mike's has over 4,000 locations, with development plans in place, solidifying its presence in the fast-casual dining industry. The restaurants are famed for their authentic subs made from fresh ingredients complemented by freshly baked bread, which has remained a hallmark of the brand since its inception. More than simply a restaurant chain, Jersey Mike's is driven by its mission to positively impact local communities, a value reflected in their slogan, "Giving… making a difference in someone’s life."

As Eli Manning steps into this new role, fans and customers alike can expect more joyful interactions between him and DeVito, as they both celebrate their New Jersey roots in a fun and engaging manner. With the NFL season on the horizon and Jersey Mike's leading the charge with a whimsical edge, viewers won't want to miss the upcoming antics from this dynamic duo.

To stay updated on the latest from Jersey Mike’s, visit jerseymikes.com.