#Japan #Tokyo #F COFFEE #Murasaki Sports #AI Free Coffee

Murasaki Sports and AI Free Coffee: A New Chapter in Cafe Subscriptions

In an innovative move for the cafe industry, Murasaki Sports, headquartered in Tokyo, has teamed up with AI Free Coffee, also based in Tokyo, to launch a subscription-based cafe service that boasts some of the lowest prices in the sector. This collaboration marks an exciting development for coffee enthusiasts and community members alike, with the official opening scheduled for December 7, 2025, at the inaugural Murasaki Park Enoshima Beach Park Store. A preview opening is set for December 5, 2025.

Background of the Collaboration

Murasaki Sports operates under the mission of "designing connections through play." As a comprehensive action sports production company, it has long supported numerous riders in skateboarding and BMX, sharing diverse cultures through retailing sports equipment and organizing sports events. Moving forward, Murasaki Sports aims to enhance spaces for athletes and sports lovers, as well as for local communities where it operates.

Founded as a coffee shop, Murasaki Sports recognizes the vital role of cafes as community hubs. As it celebrates its 50th anniversary, the company has launched the brand "Coffee Murasaki," which modernizes its coffee-centric roots. This partnership with AI Free Coffee is a strategic step towards fostering community engagement and developing new value propositions.

On the other hand, AI Free Coffee is poised to revolutionize the coffee experience with its concept of the "AI Barista." This approach personalizes every cup of coffee, adjusting to preferences as it learns from previous selections. By enhancing each customer's coffee journey, AI Free Coffee is committed to nationwide partnerships that bring novel coffee experiences to the forefront.

Details about F COFFEE Station at Murasaki Park Enoshima Beach Park Store

At the Murasaki Park Enoshima Beach Park Store, a designated F COFFEE Station will allow patrons to enjoy high-quality coffee provided by AI Free Coffee and unique offerings selected by the baristas of Coffee Murasaki. AI Free Coffee partners with established factories boasting over 40 years of experience in selecting and roasting coffee beans from across Asia, ensuring a top-notch coffee blend.

In contrast, Coffee Murasaki offers its own original blend primarily sourced from high-quality beans in South America, meticulously curated to highlight flavors that resonate with discerning coffee drinkers.

For those interested in the subscription model, the F COFFEE Subscription Service will feature two plans: a weekend membership for just ¥780 per month and a full-time membership for ¥980 per month, allowing members to enjoy one free cup of coffee daily. Customers must visit the Murasaki Park facility to register using their smartphones to enjoy the subscription benefits.

Note: To use the service, members need either a reusable F COFFEE subscription tumbler (priced at ¥2,000) or a disposable paper cup (¥50). A promotional giveaway of tumblers is planned for the opening.

After registration, subscribers can select their favorite items online and retrieve a QR code. Scanning this code at the coffee machine initiates drink preparation. Non-subscribers can also purchase drinks separately, but subscribers will enjoy significant savings.

F COFFEE Station Menu

There will be four types of coffee available at the F COFFEE Station, with the free cup restricted to light roast options:

• - Light Roast (HOT)
• - Light Roast (ICE)
• - Coffee Murasaki (HOT)
• - Coffee Murasaki (ICE)

Subsequent cups of light roast after the first one are priced at ¥55 and up. Specific menu items vary by station, so customers should check the official website for details.

The F COFFEE Station Experience

Designed as a customer touchpoint for discovering personalized coffee, F COFFEE Stations will offer a WIN-WIN business model where AI Free Coffee provides the coffee machines and beans at no cost, sharing revenue. AI Free Coffee will also handle repairs and exchanges, ensuring minimal disruption.
As more partners adopt F COFFEE Stations, the number of coffee locations will increase, improving customer experience. AI Free Coffee aims to continue expanding its network across the nation, establishing a fresh lifestyle infrastructure centered on freshly brewed coffee.

Trends in Coffee Consumption and Multi-Use Venues in Japan

Coffee consumption in Japan continues to rise, with approximately 90% of the population identifying as coffee drinkers. Among them, over 70% indulge in coffee daily (source: MyVoice.com). As interest in subscription models grows, market demand for cafe services is expected to surge. Moreover, coffee has emerged as the most popular beverage in Japan, outpacing competition from traditional drinks like Japanese tea and milk (source: All Japan Coffee Association).
Following the pandemic, there has been a noticeable uptick in multi-use venues that combine cafes with businesses such as bookstores, laundries, flower shops, and gyms. Users favor these locations for their efficiency and the comfort of being in a space they enjoy for a longer duration (source: Hot Pepper Gourmet Research Institute). As usage of such venues continues to climb, new opportunities will emerge.

About Murasaki Sports

• - Company Name: Murasaki Sports Inc.
• - Headquarters: 7-14-5 Ueno, Taito-ku, Tokyo 110-0005
• - Incorporated: June 1972
• - CEO: Yoichi Kanayama
• - Main Business: Retail of sports goods, planning sports equipment, sports entertainment projects, and school initiatives.
• - Mission: To contribute to the development of youth and sports culture through quality sporting goods and services.

About AI Free Coffee

• - Company Name: AI Free Coffee, Inc.
• - Headquarters: 2-25-15 Minami-Otsuka, Toshima-ku, Tokyo
• - Representative Director: Shintaro Kainan
• - Business Focus: Building new lifestyle infrastructures through coffee, offering a subscription model providing daily coffee for less than ¥1,000 a month. AI Free Coffee emphasizes ethical operations and aims to provide a personalized coffee experience using AI.