Exciting Pop-up Wajima Morning Market at AZLM TOBU Ikebukuro Store

From June 6 to 22, 2025, the AZLM TOBU Ikebukuro Store, managed by Tobu Top Tours Co., Ltd., will host a unique pop-up event — the Wajima Morning Market. This initiative aims to support the recovery of Noto after the devastating earthquake that struck the region in January 2024. The event showcases the rich heritage and tradition of Wajima, one of Japan's three major morning markets, which has origins dating back to the Heian period.

The Wajima Morning Market originally began as a local marketplace, fostering interaction between buyers and sellers over centuries. However, following the recent natural disaster, it faced significant challenges that threatened its existence. In a bid to keep this essential cultural fixture alive and promote regional revitalization, the pop-up market offers a platform for local businesses and artisans.

By merging real and digital experiences, the AZLM TOBU Ikebukuro Store aims to present the best products, services, and experiences from across Japan. Attendees can look forward to a variety of offerings, including selected Wajima products such as exquisite lacquerware and local foods. This is not just a marketplace—it's an opportunity to share Wajima's beauty and traditions with a broader audience.

As part of its commitment to community enrichment, AZLM TOBU Ikebukuro Store continues to serve as a 'showroom for energizing the region.’ The initiative illustrates the company’s dedication to local development by operating this future-oriented retail space, which opened its doors in 2023. Through various events like the Wajima Morning Market, the company highlights the cultural treasures and stories that define the region.

In conclusion, the pop-up Wajima Morning Market is more than just a sales event; it's a celebration of community spirit and resilience. By participating, visitors have the chance to contribute to the revival of Noto while immersing themselves in Wajima's vibrant trading history. This is an opportunity not to be missed for anyone looking to explore authentic Japanese culture and cuisine while supporting vital recovery efforts.

To learn more about the Wajima Morning Market, visit their official website: Wajima Morning Market.