Yahoo! Flea Market Makes Selling Easy with New Web Functionality

Yahoo! Flea Market Introduces New Selling Feature

LINE Yahoo, the provider behind the popular flea market app Yahoo! Flea Market, announced an exciting update on December 3, 2025. Users will now have the ability to list items for sale directly from their web browsers on computers and smartphones. This move caters to the ever-growing user base of the app, which has reached over 30 million downloads and boasts 10 million active monthly users. The introduction of web-based selling aligns with users' demands for more convenience in their online trading experiences.

Previously, users could browse and purchase items through the web version, but the listing of products was restricted to the mobile app. However, based on user feedback, LINE Yahoo is responding to calls for more flexible selling options by enabling the listing feature through the web interface. This change allows users to enjoy a more comfortable and efficient listing process, leveraging larger screens and full keyboards for product descriptions—ideal for those who prefer not to use a mobile device.

Moreover, this update significantly reduces the need for extensive mobile storage and high data charges, making the platform more accessible for a broader audience. Additionally, by removing the requirement of linking a PayPay account for both buying and selling, users can now use Yahoo! Flea Market with just a Yahoo! JAPAN ID login and SMS verification through their mobile phone numbers. This enhancement means users without a PayPay account can seamlessly engage with the platform, making it easier than ever to dive into the world of second-hand goods.

Meanwhile, the existing users who choose to link their PayPay accounts will still enjoy benefits such as rewards from PayPay payments and the ability to charge their sales earnings directly to their PayPay accounts without incurring service fees. In fact, LINE Yahoo is currently running a promotional campaign that guarantees rewards of 1,000 yen worth of PayPay points to first-time and infrequent sellers who list items during the campaign period, which lasts until December 21, 2025.

The generous offer includes provisions for users promoting via the web version, expanding the reach of this incentive. To qualify, users must be newcomers or have not sold items within the last year, ensuring a welcoming environment for potential sellers. This reflects LINE Yahoo's commitment to creating a user-friendly and rewarding experience.

As Yahoo! Flea Market continues to strive for improvements in user experience, the company lives by its mission to create a “WOW” lifestyle platform that brings excitement and joy into everyday life. With an emphasis on low selling fees and quick sales, LINE Yahoo reinforces its dedication to providing a safe and reliable trading environment, ensuring that both buyers and sellers have a positive experience on the platform. Stay tuned for more innovative updates from Yahoo! Flea Market.