#Japan #Tokyo #limited edition #San-X Characters #Morinaga Biscuit

Special Collaboration: San-X Characters and Morinaga Biscuits

In an exciting new collaboration, San-X Co., Ltd., renowned for its beloved characters like Rilakkuma, Sumikko Gurashi, and Tarepanda, is teaming up with Morinaga, a leading confectionery manufacturer, to launch a special limited edition packaging for its popular Morinaga Biscuit series starting mid-September 2025. This delightful combination of cute designs and flavorful treats promises to enhance snack time for fans of all ages.

Charming Character Designs

The new packaging will prominently feature fan-favorite characters from the San-X Universe, including the comforting Rilakkuma, the slightly melancholic yet endearing Sumikko Gurashi, and the adorably lazy Tarepanda. Each biscuit box is designed not only to be visually appealing but also interactive, as empty boxes can be transformed into fun craft kits! Fans will enjoy constructing charming paper crafts inspired by their favorite characters, thanks to innovative ideas from Harukiru, a renowned paper craft artist known for his intricate works.

Crafting Fun with Empty Boxes

Upon finishing the delicious biscuits, these empty packages turn into playtime opportunities. Each box from selected varieties like Marie, Choice, Moonlight, and Black Moon will come with printed crafting designs inside. These engaging features encourage creativity, prompting fans to create unique paper crafts that reflect the whimsical worlds of San-X characters. Harukiru's contribution to this collaborative project not only emphasizes creativity but also promises to bring joy to snack times whether enjoyed alone or with friends and family.

Campaign and Special Prizes

To celebrate this collaboration, Morinaga is rolling out a limited-time campaign in which customers can enter to win exciting prizes by submitting their receipts. Beginning from September 1, 2025, through February 27, 2026, participants can compete for various prizes, including PayPay points worth 1,000 yen for 10,000 winners and special big cushions designed with San-X characters for 100 lucky participants who purchase three biscuit boxes.

Easy Entry Process

To enter, fans simply need to buy the specially marked Morinaga Biscuit products and upload a photo of their receipt through the designated campaign website. The sheer simplicity of this process ensures that anyone can take part and enjoy the treats further.

Explore the San-X Universe

The San-X Universe signifies an enchanting world where unique characters gather beyond their individual stories. Each character brings a nostalgic yet fresh approach to storytelling, connecting with audiences of all ages. This collaboration reflects the heartwarming essence of San-X’s creations, aimed at delivering smiles and warmth across generations.

Spotlight on Beloved Characters

Let’s take a closer look at some of the iconic characters featured in this collaboration:

• - Rilakkuma: A relaxed bear who loves food, Rilakkuma is often seen with his companions, Korilakkuma and Kiiroitori, bringing comfort and cuteness wherever he goes.

Learn more about Rilakkuma

• - Sumikko Gurashi: Perfectly embodying the spirit of modesty, this collection of quirky characters yearns for acceptance and companionship, making them relatable and beloved by many.

Explore Sumikko Gurashi

• - Tarepanda: Known for its droopy form, Tarepanda is a lovable character that perfectly captures a laid-back charm, resonating with all who encounter it.

Meet Tarepanda

Craft Master Harukiru

Harukiru, the clever mind behind the crafting ideas, is celebrated for his ability to create wonderful projects from ordinary snack boxes. With a notable following of 480,000 across social media platforms, his creative vision empowers fans, both young and old, to embrace their imaginative sides during snack time. Don’t forget to follow him on Instagram and YouTube for more inspiration!

Conclusion

This collaboration between San-X and Morinaga is not just about biscuits; it’s about creating memorable experiences filled with laughter, creativity, and the soft warmth of beloved characters. Don’t miss this limited edition packaging that encourages crafting and community engagement. Stay tuned for the launch, and let the magic of San-X characters and Morinaga Biscuits brighten your day!

For more details and the campaign, visit the special campaign page.