#Japan #Tokyo #kids fashion #petit main #Bookstore Collection

The Unique Collaboration: Petit Main and Bookstores

In an exciting venture, Petit Main, a prominent children's clothing brand under Narumiya International, will unveil its exclusive "Bookstore Collection" on July 17, 2026. This unique collaboration with Nippon Shuppan Hanbai Co., Ltd. and Culture Experience Inc. aims to create a new shopping experience for families by combining children’s fashion with the charm of bookstores.

Petit Main, celebrated for its stylish yet child-friendly design, offers a wide range of apparel that balances trendiness and youthful creativity. This new collection looks to enhance the joy of shopping for both parents and children alike, demonstrating how daily life can beautifully blend with fashion and culture.

What’s In The Collection?

The "Bookstore Collection" features four exclusive items that will be available at 27 participating bookstores across Japan and select e-commerce sites. Here’s what you can expect from the collection:

1. Printed T-Shirts for Kids
- Price: ¥1,320 (tax included)
- Sizes: S (85–95 cm), M (105–115 cm), L (125–135 cm)
- Color Options: Pink, Yellow, Blue, Gray

2. 7/8 Length Leggings
- Price: ¥1,320 (tax included)
- Sizes: S (80–90 cm), M (105–115 cm), L (125–135 cm)
- Color Options: Pink, Yellow, Blue, Gray

3. Socks and Handkerchiefs
- Price: ¥550 (tax included)
- Socks Sizes: S (13–15 cm), M (16–18 cm), L (18–20 cm)
- Handkerchief Size: 15 cm x 15 cm
- Color Options: Pink, Yellow, Blue, Gray

Notably, there are also special items exclusive to TSUTAYA. This includes a range of five items such as a logo-embroidered T-shirt, flared leggings, tote bags, and loop towels, enhancing the trendy options available for stylish kids.

Special Items for TSUTAYA:

• - Logo Embroidered T-Shirt: Costs ¥1,320 (Sizes available)
• - Flare Leggings: Costs ¥1,320 (Sizes available)
• - Tote Bags and Socks: Costs ¥1,320 and ¥550 respectively (Sizes available)
• - Looped Towels: Costs ¥550 (Size: 15 cm x 15 cm)

A Unique Experience for Families

This collaboration emphasizes not just a shopping spree but a curated experience where families can bond over fashionable choices. Petit Main has always been aimed at children aged 0-12 years, providing them with stylish options that reflect their vibrant personalities. The brand’s link with bookstores provides children with an opportunity to be inspired by storytelling, imagination, and fashion, creating an engaging atmosphere.

Where to Check It Out?

The special collection will be available at selected bookstores and TSUTAYA locations starting July 17, 2026. To find your nearest outlet or shop online, visit their website.

More about Petit Main

Founded by Narumiya International, Petit Main brings fashionable designs at daily prices, combining style with comfort. Whether it’s T-shirts or leggings, each piece is carefully crafted considering the active lifestyle of children, promoting creative expression through clothing.

For more details and updates, follow Petit Main’s official Instagram account @petitmain_official and stay tuned for more exciting releases!