Famima Introduces Oriental Flavors to Convenience Stores
In a delightful expansion of their product range, Famima (FamilyMart) is set to captivate noodle lovers across Japan with the release of their first-ever
Spring Noodle Mala Soup. Priced at 188 yen (tax included: 203 yen), this delicious offering will hit the shelves of over 16,400 Famima stores nationwide on December 9, 2025.
Exploring the Essence of Mala Soup
Mala Soup, known in Chinese as '麻辣湯' (Málàtāng), originates from the Sichuan province and is loved for its unique blend of
flower pepper and chili heat. Its growing popularity in Japan can be attributed to the rise of social media, which has helped spotlight specialized restaurants where customers can customize their noodle bowls to their preferences.
Famima’s version seeks to capture that authentic experience in a convenient cup form. The
Spring Noodle Mala Soup promises to meld the tingling sensation of flower pepper with the kick of chili, making it a must-try for spice enthusiasts. The inclusion of
black mushrooms, a popular choice in many mala dishes, adds depth, while the portion of the spring noodles has been increased compared to traditional cup soups, ensuring that every bite is satisfying.
Product Details
- - Name: Spring Noodle Mala Soup
- - Price: 188 yen (203 yen with tax)
- - Release Date: December 9, 2025
- - Availability: Nationwide at approximately 16,400 Famima locations
Flavorsome and aromatic, this soup contains
over ten different spices, including five-spice powder (五香粉 – Wuxiangfen), ensuring a rich, warm flavor profile that embodies the essence of mala cuisine.
Note: Images are for illustration purposes only. Some stores may not carry this product.
Famima's Commitment to Quality and Innovation
Famima's mission centers around the slogan,
“You and Your Convenience, Famima,” striving to be an indispensable part of the community by listening to customer feedback. This is part of their larger effort to provide innovative and high-quality products that bring joy to families and individuals alike.
The Diverse World of Famima Products
The
Famima private brand, known as
Famimal, boasts a remarkable selection of over
1,000 products designed to enrich daily life. From processed foods and snacks to daily necessities and drinks, the various sub-brands like
Famima KITCHEN for ready-made meals and
Famima Sweets for delightful desserts cater to all tastes and preferences.
This product launch is representative of Famima's broader strategy to ensure that every family can find something they love, nurturing a deep sense of connection and satisfaction with each purchase. They prioritize quality, safety, and sustainability in all their offerings, reflecting their commitment to customer care and culinary excellence.
Famima aims to deliver a sense of comfort and happiness through its products, fostering smiles for every member of the family—from children to seniors. Their branding approach, showcasing an easy-to-recognize logo with a welcoming smile, aids in creating a universal appeal across generations, making
Famimal a household name.
Conclusion
As families gear up for a new winter season, the introduction of the
Spring Noodle Mala Soup by Famima is set to become a new favorite. With its rich flavors and convenient packaging, it embodies everything that Famima strives to provide—delicious, exciting food options that make everyday meals special. Mark your calendars for December 9, 2025, to warm your taste buds with this exciting new offering!