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Fintel Connect's Industry Report on AI's Influence in Banking Marketing

Fintel Connect, a leading marketing technology platform focused on the financial sector, has recently published its 2025/2026 industry report titled "Competing for Visibility in the Age of AI." This report dives deep into how artificial intelligence is shaping marketing strategies for banks, credit unions, and fintech companies in today’s fast-evolving digital landscape.

Understanding the Shift in Financial Content Creation

The findings of the report are significant, highlighting that more than 60% of financial content generated through AI originates from affiliate publishers rather than the traditional bank websites. This shift is pivotal as it alters the way consumers obtain information about financial services. Nicky Senyard, the CEO of Fintel Connect, emphasized that his company's mission has been to facilitate growth for financial brands through partnerships grounded in transparency and accountability.

As the report articulates, the rise of AI has changed the consumer behavior surrounding information search. Affiliates like NerdWallet, Bankrate, and Investopedia are now crucial conduits for visibility and trust, influencing what potential customers see and trust in their financial journeys. This is a significant change as marketers who relied on paid advertisements, organic search rankings, and website traffic must now adapt to this emerging landscape dominated by AI-generated information.

Zero-Click Searches and Their Implications

This phenomenon, often classified as