#Japan #Tokyo #PROMOTIONS #coffee #FAMIMA CAFÉ

FAMIMA CAFÉ Sets a New Standard for Coffee Excellence in 2026

As 2026 unfolds, FAMIMA CAFÉ remains committed to being the ultimate destination for coffee enthusiasts across Japan. Under the banner of 「たのしいおトク」 (Fun Savings), the popular café chain, a subsidiary of FamilyMart Co., Ltd. based in Minato, Tokyo, is launching a fantastic campaign that promises to delight its customers. Starting January 13, 2026, patrons purchasing coffee or frappes will receive a ¥30 discount coupon applicable for their next coffee or frappe in its L size.

This innovative initiative will take place in approximately 16,400 FamilyMart locations nationwide. Additionally, on the same day, the company will launch a new product called the "FAMIMA CAFÉ-like Bib" through its digital commerce platform, FAMIMA ONLINE, providing yet another unique option for customers.

Introducing Upgraded Coffee Machines

FAMIMA CAFÉ will also celebrate its 13th anniversary in 2026. The establishment, dedicated to enhancing the daily coffee experience, transitioned to new coffee machines in June 2025 to ensure a consistently superior taste. As of January 7, 2026, these new machines have been successfully installed in about 10,000 outlets, with a complete rollout expected by June 2026. In pursuit of the best coffee brand, FAMIMA CAFÉ will also employ receipt coupon strategies to encourage customer participation and feedback.

Details of the Receipt Coupon Activation

Customers can acquire a receipt coupon when they purchase coffee or frappes from FAMIMA CAFÉ, which will grant a ¥30 discount on the next L size coffee or frappe.

• - Distribution Period: January 13, 2026 - January 26, 2026
• - Redemption Period: January 13, 2026 - February 2, 2026
• - Eligible Items: All FAMIMA CAFÉ products
• - Discount Applicable to: Blended L, Cafe Latte L, Iced Coffee L, Iced Cafe Latte L, Frappes

*Note: Okinawa Prefecture will have different specifications.

Supporting Ethiopia's Children: A Commitment to Global Good

In a parallel commitment to corporate social responsibility, FamilyMart has partnered with Itochu Corporation to improve educational environments in Ethiopia. From October 14 to December 15, 2025, for every purchase of a cup of mocha blend or iced mocha blend, ¥1 will be directed towards enhancing schooling facilities for children in Ethiopia. This initiative aims to build secure restroom facilities and handwashing areas in schools, ensuring a safe environment for learning.

In response to the challenges faced by female students due to insufficient sanitary products, FAMIMA CAFÉ has also donated 200 reusable "Convenience Wear" absorbent shorts, helping to address the gender disparity in education.

In addition to contributing to educational support, FamilyMart promotes sustainable coffee production. The company has allocated funds from its "FamilyPay Good Deeds" campaign to support coffee farmers in the Yirgacheffe area, providing new seedlings to replace aging coffee trees in its mocha blend coffee.

Launch of FAMIMA CAFÉ-like Bibs

To enhance customer engagement, FAMIMA ONLINE will debut the "FAMIMA CAFÉ-like Bib" offer coinciding with the receipt coupon initiative. The bibs are beautifully designed based on the café's iconic cup aesthetics and come in a set of three sizes (S, M, L), suitable for growing babies.

Product Details

• - Product Name: FAMIMA CAFÉ-like Bib Set
• - Price: ¥5,164 (tax included: ¥5,680)
• - Release Date: January 13, 2026, 10:00 AM - January 31, 2026, 11:00 PM
• - Delivery Period: February 23, 2026 - February 28, 2026

First-Time Offers and Promotions on FAMIMA ONLINE

To incentivize online shopping, new customers making their first purchase on FAMIMA ONLINE (with a minimum order of ¥2,000) will receive a free exchange ticket for the popular "Famichiki" (Boneless Chicken). This offer will also include the bibs as a promotional item.

• - Promotion Period: January 5, 2026, 10:00 AM - January 31, 2026, 11:59 PM
• - Ticket Issuance Date: Approximately February 17, 2026
• - Expiration Date: March 2, 2026, 11:59 PM

FamilyMart aims to be a community-oriented convenience store, embodying the motto, "With You, Convenience; FamilyMart," creating a space that feels indispensable for every customer. As the company forges ahead, it is firmly dedicated to building a sustainable future alongside its valued customers.