IDX Strengthens Its Global Workforce with 45 New Team Members Amid Rising Demand

IDX Expands Global Team with 45 New Hires

In a strategic move to meet the surging demand from enterprise clients, IDX, a top global agency specializing in strategic communications and performance marketing, has recently announced the addition of 45 new employees to its workforce. This expansion not only reflects IDX's dedication to enhancing client service but also illustrates its commitment to investing in human resources as a core part of its strategy.

Growth and Expansion

The new hires were finalized between June and September 2025, coinciding with a period of dynamic growth for IDX under the leadership of CEO Crispin Beale, who has been at the helm since June 2025. This initiative aims to bolster IDX's capabilities in various areas, particularly customer success, strategy, and marketing, aligning perfectly with the heightened expectations of their global client base.

The expansion includes a diverse range of roles across IDX's regional hubs, with significant numbers in key locations: 22 in Vadodara, India; 15 in London, UK; 5 in Phoenix, US; 2 in New York City, US; and 1 in the Nordic region. This geographical distribution underscores IDX's ability to deliver localized yet globally connected services, enhancing its operational capacity to better serve its clients.

Leadership Appointments

Among the noteworthy appointments are several senior roles that further enrich IDX's leadership team. Leading these new hires is Charlotte Wilkes as Client Development Director, who comes with over ten years of experience in connecting organizations with innovative solutions in corporate communications. Dustin Diehl has been brought on as Vice President of Client Strategy, where he will oversee performance marketing and content strategy, ensuring creative visions result in measurable business outcomes.

In addition, Caroline Thorneycroft takes the position of Head of Client Satisfaction, bringing over 20 years of expertise in customer-centric marketing growth. Toby Bull, Principal Client Consultant, returns after a 15-year hiatus to provide strategic digital consultancy, while John Triplett re-enters IDX with a focus on enhancing revenue growth through his enterprise sales leadership experience. Vishal Shah has joined as Business Systems Lead, leveraging his extensive background in business intelligence and optimization to streamline IDX's global operations.

Commitments to Client-Centric Strategies

Crispin Beale expressed pride in the agency's momentum, emphasizing, "We're investing heavily in people to ensure that every client interaction reflects our commitment to putting customers at the heart of IDX." This latest recruitment drive is a testament to IDX's aim not only to meet rising demand but to deliver the high-caliber creativity and strategic insight that clients have come to expect.

As IDX progresses into its next growth phase, these new hires will bolster its existing team of over 400 professionals across six global offices. The firm continually seeks to evolve its offerings to better serve organizations that require strategic communications and performance-driven marketing solutions in today’s fast-paced markets.

About IDX

Founded in London, IDX has positioned itself as a leader among global strategic communication and performance marketing agencies, managing over 1,600 clients across a range of sectors. With a robust focus on data-driven marketing strategies, IDX aims to empower ambitious brands amidst market complexities, delivering integrated campaigns that foster substantive business outcomes. To find out more about their services and capabilities, visit www.idx.inc.