#USA #Stockholm #Global Beauty #emotional wellness #Oriflame

Introduction

In a significant reveal, Oriflame, a prominent global beauty and wellbeing company, has unveiled its inaugural Beauty and Wellbeing Report, shedding light on how women perceive and experience beauty across the globe. This exploration comes from a research study that surveyed 3,500 women across seven countries, delineating a transformational shift in the beauty narrative.

Key Findings

The Emotional Connection to Beauty

The report underscores beauty now goes far beyond superficial appearance; it is intertwined with emotional wellbeing, confidence, and daily self-care. Approximately 95% of participants acknowledged a connection between beauty and wellbeing, with 42% deeming this link as particularly strong.

Moreover, 64% of women expressed a preference for personalized skincare and dietary interventions over other health methods, emphasizing a trend towards holistic wellness.

Changing Priorities

A staggering 71% of women believe that society places excessive focus on physical appearance. Yet, individuals are increasingly valuing their self-esteem (47%) and happiness (36%) over external looks. Furthermore, 43% correlate beauty with both internal and external attributes, reflecting a broader understanding and acceptance of beauty.

Emotional Benefits of Beauty

The phrase "Looking good makes me happy" topped the chart as the leading enhancement to wellbeing. Other reported benefits included a heightened sense of positivity regarding life, finding inner peace when they look good, and feeling mentally refreshed after caring for their appearance.

Insights from Oriflame's Leadership

Anna Malmhake, CEO and Chair of Oriflame, states, “This report confirms what we've believed for decades. Beauty is a deeply emotional and empowering experience. Women around the world tell us their beauty rituals help them feel grounded, confident, and connected to themselves.” This statement encapsulates the essence of Oriflame's vision, which is to present beauty as accessible, impactful, and emotionally resonant.

The Global Beauty Standard Redefined

The report also highlights the evolving definitions of beauty in various cultures. As more women emphasize the importance of emotional health, their understanding of beauty matters has transitioned from mere aesthetics to a more inclusive perspective that nurtures spirit and soul. This evolution signals a shift in narrative where emotional fulfillment and self-acceptance take precedent.

Conclusion

The findings suggest that as beauty and wellbeing intertwine, organizations in the beauty sector will need to innovate their offerings to align with this emotional resonance. With the voice of women leading the way, the future of beauty lies in embracing emotional wellness as the true face of beauty. The full report can be accessed at Oriflame's Official Website.

About Oriflame

Founded in 1967, Oriflame is an internationally recognized beauty and wellbeing company known for its extensive portfolio of high-quality, innovative, and sustainable beauty products. Operating in over 60 markets, Oriflame continues to empower individuals and communities through beauty.

Research Methodology

The Beauty and Wellbeing Report was commissioned by Oriflame and executed independently by Toluna between November and December 2024. The survey included women aged 18 to 75 from China, India, Mexico, Nigeria, Poland, Turkey, and the United Kingdom, examining the intersection of beauty habits with emotional, physical, and social well-being.