1664 Welcomes Robert Pattinson as Global Brand Ambassador in Bold New Campaign
In a groundbreaking move for the iconic French premium beer brand 1664, the company has announced that renowned actor, producer, and cultural icon Robert Pattinson is joining as their first global brand ambassador. This announcement marks the beginning of an exciting new chapter as the brand prepares to launch a bold campaign focusing on the multifaceted nature of good taste.
Scheduled to kick off in 2026, the campaign will feature a cinematic exploration of contrasting perspectives on what constitutes good taste. Helmed by award-winning filmmaker Brady Corbet, who recently garnered critical acclaim for his film 'The Brutalist'—which secured 10 nominations at the Academy Awards including Best Director and Best Original Screenplay—this partnership aims to elevate the conversation around taste beyond conventional boundaries.
The synergy between Pattinson's distinctive style and the effortless sophistication of 1664 encapsulates the essence of the brand's Parisian roots, inviting audiences to reconsider their understanding of 'good taste' with 1664 at the center of these discussions. As remarked by Nikola Maravic, the Global Marketing Director at 1664, this collaboration is not merely a partnership; it is a statement of intent, fueling the brand's aspirations of positioning beer as a premium lifestyle experience.
Maravic stated, "We are thrilled to unite Robert Pattinson and Brady Corbet, two icons of modern creativity, to craft a campaign that dramatically engages with the topic of good taste. Together, their unique personalities and creative visions challenge conventions, with 1664 taking a spotlight role in this narrative. Our longstanding mission to make beer a premium-lifestyle experience is on a promising path, and this is just the first sip; stay tuned for more to come."
The involvement of Pattinson injects new energy into the world of 1664, setting the stage for an engaging dialogue that emphasizes the brand's relevance in contemporary culture. "With Robert as the face of our upcoming global campaign, we have a genuine opportunity to elevate 1664 into new cultural realms, captivating our audience in exciting new ways. This is about more than just partnership—it’s an intentional declaration," Maravic added.
The campaign alongside Pattinson promises unexpected twists as it navigates the interpretation of taste through a modern lens. 1664 Blanc, known for its lightness and refreshing qualities, infused with a hint of spices and citrus, embodies the ideal companion for moments spent with friends. For those eager to learn more about the intriguing world of 1664 and its new ambassador, visit @1664ukblanc.
Stay tuned as this brand embraces a new narrative around the drinking experience, ensuring that 1664 and Robert Pattinson create a cultural impact that resonates for years to come.
Scheduled to kick off in 2026, the campaign will feature a cinematic exploration of contrasting perspectives on what constitutes good taste. Helmed by award-winning filmmaker Brady Corbet, who recently garnered critical acclaim for his film 'The Brutalist'—which secured 10 nominations at the Academy Awards including Best Director and Best Original Screenplay—this partnership aims to elevate the conversation around taste beyond conventional boundaries.
The synergy between Pattinson's distinctive style and the effortless sophistication of 1664 encapsulates the essence of the brand's Parisian roots, inviting audiences to reconsider their understanding of 'good taste' with 1664 at the center of these discussions. As remarked by Nikola Maravic, the Global Marketing Director at 1664, this collaboration is not merely a partnership; it is a statement of intent, fueling the brand's aspirations of positioning beer as a premium lifestyle experience.
Maravic stated, "We are thrilled to unite Robert Pattinson and Brady Corbet, two icons of modern creativity, to craft a campaign that dramatically engages with the topic of good taste. Together, their unique personalities and creative visions challenge conventions, with 1664 taking a spotlight role in this narrative. Our longstanding mission to make beer a premium-lifestyle experience is on a promising path, and this is just the first sip; stay tuned for more to come."
The involvement of Pattinson injects new energy into the world of 1664, setting the stage for an engaging dialogue that emphasizes the brand's relevance in contemporary culture. "With Robert as the face of our upcoming global campaign, we have a genuine opportunity to elevate 1664 into new cultural realms, captivating our audience in exciting new ways. This is about more than just partnership—it’s an intentional declaration," Maravic added.
The campaign alongside Pattinson promises unexpected twists as it navigates the interpretation of taste through a modern lens. 1664 Blanc, known for its lightness and refreshing qualities, infused with a hint of spices and citrus, embodies the ideal companion for moments spent with friends. For those eager to learn more about the intriguing world of 1664 and its new ambassador, visit @1664ukblanc.
Stay tuned as this brand embraces a new narrative around the drinking experience, ensuring that 1664 and Robert Pattinson create a cultural impact that resonates for years to come.
Topics Consumer Products & Retail）
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