Outdoor Brands and Meyer Distributing Complete Surelock Security Sale
Outdoor Brands and Meyer Distributing Finalize Sale of Surelock Security Co.
In a significant move in the secure storage industry, Outdoor Brands, LLC has officially completed the sale of Surelock Security Co. to Meyer Distributing Inc. This acquisition marks the continuation of Surelock's legacy and aims to enhance Meyer Distributing's extensive portfolio of over 1,000 product lines across various sectors including automotive, powersports, and RV distribution.
The announcement, made on November 6, 2025, highlights Surelock Security's specialization in designing and manufacturing high-quality safes and secure storage solutions, catering to a diverse customer base seeking reliability and safety. Meyer Distributing’s strategic warehouse capabilities enable the company to provide next-day delivery services to most locations, reinforcing its commitment to operational excellence and customer satisfaction.
Thomas A. Penner, Group President of Outdoor Brands, LLC, expressed his enthusiasm regarding the transition, stating, "We are pleased that Meyer Distributing Inc. is dedicated to continuing the Surelock Security Co. legacy. The sale facilitates a fantastic partnership between two robust brands, allowing Outdoor Brands, LLC to redirect resources back into our core products, enhancing services for our outdoor markets."
On the other side of the acquisition, Nicholas A. Gramelspacher, Vice President of Brand Strategy at Meyer Distributing, shared his excitement about the potential growth opportunities this acquisition presents. He remarked, "Acquiring Surelock Security Co. is a natural expansion of the Meyer Distributing offering, and we are very excited about the opportunities it will provide the company. This sale signifies our ongoing commitment to deliver innovative, world-class products to Surelock Security Co. customers."
About the Companies Involved
Outdoor Brands, LLC operates under the umbrella of the W.C. Bradley Co., which began its legacy in 1948 by introducing its first charcoal grill under the Charbroil brand. Today, it serves as the parent company for renowned brands like Charbroil, Pit Boss, and Oklahoma Joe's, focusing on outdoor cooking and lifestyle enhancement. By consolidating a portfolio of industry-leading brands, Outdoor Brands is dedicated to creating innovative products that deliver exceptional experiences for outdoor enthusiasts.
Meanwhile, Meyer Distributing Inc., headquartered in Jasper, Indiana, has established itself as a frontrunner in marketing and distributing specialty automotive products. With over 100 locations across the United States and Canada, Meyer Distributing boasts more than 3.5 million square feet of storage space, showcasing an extensive inventory that meets a wide array of automotive and recreational needs.
Future Outlook
The completion of this acquisition sets the stage for a promising future, where both companies can leverage their strengths to build upon existing market shares while advancing into new territories. With Meyer Distributing's robust distribution network and Surelock's established reputation in secure storage, the collaboration is poised to meet growing consumer demands continuously. Together, they aim to redefine industry standards by innovating product lines and enhancing customer experiences.
In conclusion, this acquisition exemplifies the strategic moves both Outdoor Brands and Meyer Distributing are undertaking to reinforce their positions in the marketplace, ensuring that their customers receive the best services and products available. As they move forward, the focus will remain on delivering remarkable solutions that meet the evolving needs of consumers in the dynamic landscape of outdoor living and secure storage.