Hyundai Celebrates 10 Years of Honoring Heroes with $100,000 Donation to Folds of Honor
Hyundai Commemorates Military Heroes
Hyundai is proud to celebrate a significant milestone during Memorial Day Weekend, commemorating the 10th annual National Salute to America's Heroes. This notable event, hosted in Miami Beach, serves as a two-day tribute to the U.S. military, first responders, and their families, reflecting Hyundai's deep-rooted support for those who serve.
A Significant Contribution to Support Families
As part of the festivities, Hyundai announced a generous $100,000 donation to Folds of Honor, a non-profit organization dedicated to providing educational scholarships to families of fallen and disabled service members. This year’s donation is a remarkable doubling from the previous contribution, reinforcing Hyundai's commitment to supporting veterans and their families.
According to Randy Parker, President and CEO of Hyundai Motor North America, the contributions symbolize the company's pride in standing alongside military personnel and their families. "This year is particularly special as we celebrate not only a decade of honoring heroes but also our 40 years of commitment to America and the 250th anniversary of our nation," he expressed, highlighting the significance of the event.
Bringing Communities Together
The National Salute to America's Heroes blends spectacular air and sea performances with moments of introspection, gratitude, and national pride. Each year, it gathers citizens from all backgrounds under the shared goal of honoring military sacrifices. Hyundai’s commitment over the past decade has made this celebration a pivotal experience for the community.
Sean Gilpin, CMO of Hyundai Motor America noted, "This remarkable tradition epitomizes our ongoing support for military families. As we celebrate our history in America, we remain steadfast in our investment in communities and dedication to the individuals whose sacrifices shape our freedoms."
Exciting Events Ahead
Headlining the celebrations, the Hyundai Air & Sea Show - famously recognized as The Greatest Show Above the Earth - will offer thrilling aerial displays and interactive experiences. The event is entirely free to the public and is designed to provide engaging ways to learn more about the military while celebrating their contributions.
Attendees will have the opportunity to experience Hyundai’s latest models such as the 2026 IONIQ 9 and IONIQ 6 N while participating in patriotic-themed consumer activities. The event includes a dedicated space for guests to write messages to service members, further enhancing the communal spirit of the occasion.
In addition to the day's events, Saturday evening will feature the complimentary U.S. Air Force SaluteFest on Ocean Drive, showcasing live performances, jaw-dropping fireworks, and a stunning drone show. This multi-faceted celebration encapsulates the essence of Memorial Day Weekend and further showcases Hyundai’s dedication to honoring those who defend freedom.
Year-Round Commitment to Veterans
Hyundai's support for the military community extends beyond the annual festivities; the company boasts an employee resource group known as Stars and Stripes designed explicitly to honor veterans and active-duty members. Their Veteran Employment Transition program is focused on integrating military personnel into the automotive workforce by offering training and employment opportunities at Hyundai dealerships.
Acknowledging their continued efforts, Hyundai has received multiple accolades, including being recognized as a VETS Indexes 4-Star Employer and a Military Friendly® Employer. Their commitment has made a tangible impact in the lives of countless veterans and military families.
A Deep-Seated Commitment to America
Hyundai's influence in the U.S. is not limited to military support; the company is deeply invested in community growth and development. With plans to invest $26 billion in the U.S. from 2025 to 2028, Hyundai aims to advance automotive production, enhance logistics, and bolster a resilient supply chain. This commitment underscores their long-term vision for a thriving future within the American automotive landscape.
In summary, Hyundai's dedication to honoring military heroes, combined with continuous investments in community and national milestones, exemplifies the company’s core values and commitment to making a positive difference in American society.