4℃ Day Celebrations
2026-03-20 01:49:08

Celebrate 4℃ Day with Exclusive Jewelry Launches by 4℃ Brand

4℃ Day Limited-Edition Jewelry Launch



On April 4, the jewelry brand 4℃ will celebrate its special day known as '4℃ Day' with the launch of exclusive limited-edition pieces. The collection will be available starting March 20, 2026, at 4℃ stores across the country and on their official online shop. The pieces embody the brand's iconic imagery of water, capturing an essence of grace and delicate sparkle reminiscent of water's surface shine.

A Commitment to Craftsmanship


4℃ was established in 1972 by a group of young artisans in Harajuku, Tokyo. Each piece of jewelry crafted with care aims to create joyful moments for the wearers. The brand believes that the brilliance of jewelry goes beyond mere beauty; it relates to the delightful excitement of holding a piece for the first time and the comfort it brings into daily life. This philosophy of emotional connection continues to guide 4℃ in its mission to provide everlasting sparkle.

Unique and Elegant Designs


The designs in the new collection highlight a flow of water through smooth metal lines that embody elegance and a delicate sheen. For instance, the SV950(PTc) Necklace priced at ¥29,700 and the SV950(PTc) Ring at ¥33,000 are examples of how 4℃ combines craftsmanship to create stunning pieces that reflect light beautifully.

The use of concave cut stones brings a special appeal to the jewelry, resembling the glittering surface of water. Pieces like the SV950(PTc) Necklace with Quartz and the Ring with Topaz feature unique cuts that allow light to reflect and enhance the transparency, making it a favorite among fans of exquisite craftsmanship. The jewelry also features elements believed to bring blessings, perfect for gifting to loved ones.

Exclusive Offers and Anniversary Fair


In conjunction with the collection launch, 4℃ will host an Anniversary Fair from March 20 to April 5, 2026. Customers who purchase select items will receive a mirror pouch—perfect for carrying jewelry—while supplies last. Additionally, a limited-edition necklace featuring a sparkling 0.4 ct diamond set in high-quality platinum will be available at select stores for ¥396,000, complete with a certification card.

Commitment to Sustainability


4℃ aims to contribute positively to society, focusing on sustainable practices. The brand has achieved the RJC certification, underscoring its commitment to responsible jewelry manufacturing. This certification helps 4℃ ensure that its operations do not support conflict or human rights violations associated with diamond sourcing.

Moreover, 4℃ actively participates in water safety initiatives through its Aqua Program, which began in 2008 in collaboration with the Japanese Water Forum. The program has provided accessible water solutions in countries facing significant water challenges, such as Sri Lanka and Bangladesh, benefiting over 3,000 individuals to date.

Through thoughtful planning and design, 4℃ continues to embody the spirit of water—ever-changing yet fundamental to life, as it continually seeks to enrich the experiences of its customers while giving back to the community.

For more information, visit the official 4℃ website.


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Topics Consumer Products & Retail)

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