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Tech Mahindra's Bold Rebranding: Honoring 39 Years of Innovation

In an era characterized by rapid technological advancements, Tech Mahindra (NSE: TECHM) is celebrating its 39th anniversary by unveiling a bold new brand identity. This significant change, presented on October 26, 2025, marks not just a visual update but a strategic evolution designed to amplify the company’s competitive edge in a technology-driven marketplace.

The redefined identity of Tech Mahindra encapsulates the company’s essence today — agile, bold, collaborative, and insightful. It goes beyond merely refreshing visual elements; it establishes a cohesive brand platform and integrates various business sectors under its umbrella. Furthermore, this new identity enhances Tech Mahindra's image as a globally preferred employer, delivering a renewed value proposition for its workforce.

As part of its three-year transformation roadmap, Tech Mahindra recognizes that an enhanced focus on branding is a critical pillar. The refreshed identity not only pays homage to the company’s legacy but also redefines its vision for the future. Drawing inspiration from the ambition to remain progressive and contemporary, the change mirrors the transformative journey that Tech Mahindra is undertaking alongside its global clients.

"For nearly four decades, Tech Mahindra has stood for innovation, trust, and transformation," said Mohit Joshi, CEO and Managing Director of Tech Mahindra. "As we enter a new era defined by AI and digital reinvention, our renewed brand signifies the next phase of our journey. It honors our legacy while seizing the limitless opportunities ahead. This is our reintroduction to the world — the same Tech Mahindra, now with renewed clarity and intention. It marks our ambition to help global enterprises 'Scale at Speed™'."

Central to the new identity is the introduction of a distinctive diamond-shaped symbol. This compact yet dynamic emblem draws from the iconic 'Rise' motif of the Mahindra group. The diamond embodies focused energy, ambition, and precision, visually expressing Tech Mahindra’s unique identity within the larger Mahindra ecosystem. Anchored in Mahindra Red, the updated visual language introduces modern colors, patterns, and design systems that enhance clarity, cohesion, and impact across all global touchpoints.

Peeyush Dubey, the Chief Marketing Officer of Tech Mahindra, remarked, "Great brands tell a clear story, and ours is one of determined evolution. Our research indicates a profound trust in the Tech Mahindra name and our Mahindra legacy. Our goal wasn’t to change the narrative but to recalibrate it. This renewed identity – more contemporary and assertive – aptly conveys who we are today: a future-ready partner designed for 'Scale at Speed™'. This clarity reinforces our market position, unifies our global teams, and ignites the pride that fuels exceptional performance."

This strategic evolution aims to:

• - Enhance brand awareness and recall in an increasingly crowded marketplace.
• - Solidify its positioning as a future-ready transformation partner.
• - Inspire a renewed sense of pride and belonging among associates worldwide.
• - Create a unified and modern identity across its portfolio and markets.

As Tech Mahindra celebrates 39 years of impactful innovation, this rebranding honors its present while shaping its future, supporting growth ambitions, and reaffirming its position as a trusted partner for digital transformation.

For more details on how Tech Mahindra can partner with you to meet your 'Scale at Speed™' requirements, visit Tech Mahindra's official website.
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