JENTIS Launches Server-Side Tracking in Japan to Enhance Data Accuracy

The introduction of JENTIS, a server-side tracking tool by Gaprise, marks a significant shift in how businesses can manage their digital analytics in Japan. As companies increasingly face challenges from tracking limits imposed by browsers and the growing use of ad-blockers, JENTIS aims to solve the issue of "missing data" that is critical for informed business decisions. This innovative tool is designed to address the discrepancies between reported metrics and the actual performance of business operations.

Addressing Invisible Data Issues

In today's data-driven world, businesses are subjected to a plethora of restrictions. Measures such as enhanced privacy regulations, including cookie restrictions and opt-in consent forms, have resulted in substantial data deficits. Many companies are often left with a distorted understanding of their actual performance due to these limitations. Common issues arising from the inability to collect accurate data include:

- Mismatch between analytical tools and real sales figures.
- Inadequate visibility of the performance from social media and video advertising channels.
- Conversion discrepancies halting the learning processes on advertising platforms.
- Returning users through browsers like Safari being recorded anew each time.

By employing the DCP (Data Capture Platform) model, JENTIS enables businesses to recover these lost insights while promoting privacy.

What is JENTIS?

JENTIS serves as a server-side data capture platform focusing on effectively overcoming the challenges of data visibility caused by browser restrictions and cookie regulations. Traditionally, data tracking involved relying on third-party cookies for ad distribution and website analytics. However, with the recent evolution of privacy policies, websites have witnessed up to 70% loss of valuable user behavior data.

The platform operates by first capturing behavior data on a dedicated server, where the information undergoes anonymization, pseudonymization, and data cleaning as necessary. Following this, the cleansed data is sent to analysis tools like Google Analytics 4 and advertising platforms such as Google Ads and Meta Ads. This unique approach minimizes dependence on regulated cookies, ensuring high-quality user behavior data is continually relayed to diverse tools despite regulatory challenges.

JENTIS’s innovation recently earned a notable accolade, being selected as one of five awardees at the prestigious "Davos Founders Games 2023" during the World Economic Forum, a competition featuring approximately 4,500 global startups.

Key Features of JENTIS

1. Data Collection Without Consent: JENTIS provides a unique Essential Mode, obtaining data under legally permissible limits even when users do not consent to tracking. This mode can collect strictly necessary anonymized data, ensuring users' privacy while still capturing essential insights.

2. AI-Powered Data Insights: By combining detailed data from consenting users with aggregated statistics, JENTIS's synthetic user feature can reconstruct missing conversions, enhancing the integrity of first-party data sent to advertising and analytic tools.

3. Efficient Tag Management: By placing a single JENTIS tag on their website, businesses can distribute cleansed first-party data to over 100 analytics and advertising tools without overhauling existing setups.

Business Benefits of JENTIS Implementation

1. Reducing Data Loss: JENTIS helps mitigate losses from privacy tools and improves measurement accuracy, aligning closely with core business data.
2. Maximized Ad Effectiveness: By recovering previously unreported conversion signals, businesses can optimize their ad bidding and performance tracking.
3. Accurate Customer Tracking: The server-side technology ensures companies can accurately identify repeat customers without being hampered by browser restrictions.
4. Enhanced Data Asset Utilization: Companies can directly export event data to their data warehouses or AI infrastructures, facilitating advanced analyses like LTV assessment and predictive modeling.

Seamless Integration with Existing Environments

JENTIS facilitates a smooth transition to server-side data tracking while maintaining existing analytics and advertising frameworks. Its integration capabilities allow businesses to manage data delivery to platforms like GA4, Meta, and Google Ads through a centralized system, making it easy to switch without disrupting ongoing operations.

Invitation for Pilot Program Participation

Gaprise recognizes that many businesses in Japan may not fully understand the extent of their data losses due to ITP and cookie restrictions. Hence, they are offering a free Proof of Concept (POC) program. This program enables businesses to run comparisons in real time, providing quantitative visibility into data deficiencies and their impact on conversion and sales metrics. Interested companies are encouraged to contact Gaprise for more information on the program and its conditions.

About Gaprise

Founded in 2005, Gaprise has been a pioneer in sourcing and proposing innovative technologies from around the globe, demonstrating a commitment to addressing the evolving challenges in the SaaS market. With projections forecasting a growth in Japan's SaaS sector, Gaprise continues to solidify its unique market position by aligning itself with both emerging and established tech companies. The firm remains dedicated to leveraging cutting-edge technologies for enhancingclients' digital analytics and operational efficiencies, fostering sustainable business growth into the future.

For more detailed information about Gaprise and the features of JENTIS, you can visit the corporate website: gaprise.com.