#USA #Las Vegas #functional beverage #CREATEA #Mighty Mango

Unveiling the Future of Functional Beverages: CREATEA Mighty Mango

The excitement is mounting as we approach SupplySide Global 2025, where a unique new product, CREATEA Mighty Mango, will be introduced. This innovative beverage represents more than just a refreshing drink; it’s a leap forward in the functional beverage sector, combining health benefits with a focus on taste and lifestyle trends. At the helm of this project is PricePlow, which synergizes the expertise of a consortium of ingredient innovators, formulators, and design firms.

As a 12 oz ready-to-drink (RTD) option, CREATEA Mighty Mango emphasizes the health and performance potential of creatine alongside enhancements for mental energy. Drawing from two scientifically validated ingredients, this beverage will feature cutting-edge natural caffeine and a non-sugar sweetening process, catering to contemporary consumer preferences.

The concept behind CREATEA Mighty Mango builds upon the foundations laid by the successful XPO NRG beverage highlighted at last year’s event. Its aim is to stimulate discussion about the future of beverage formulation, demonstrating the industry’s commitment to innovation.

Joey Savage, CEO of Savage Nutra and the formulator behind CREATEA, stated, “Creatine has long been celebrated in the sports nutrition landscape for its muscle performance advantages. However, our goal with this formulation is to broaden its appeal, showcasing its additional health benefits to a more mainstream audience.” The product incorporates Glanbia’s CreaBev®, an advanced form of creatine designed for beverages, ensuring solubility and stability without significant degradation.

In tandem, the inclusion of Zynamite S®—an ingredient from PLT Health Solutions—aims to redefine what mental energy can be. Supported by noteworthy clinical studies, Zynamite S promises visible results within just 30 minutes of consumption, adding to the product’s appeal. Interestingly, Zynamite S is derived from mango leaves, a delightful inspiration for the beverage's flavor profile.

Ben Kane, President of PricePlow, added, “The combination of creatine, with recognized benefits for both muscle strength and brain health, places us at the forefront of performance beverage innovation.” Kane further explained that this year's development focuses on a refined product design that resembles the developmental process in contemporary industries, shunning the traditional barriers of competition.

Another notable component of CREATEA is SweetVantage®, a branded natural sweetener from NNB Nutrition, and InnovaBean®, a natural alternative to synthetic caffeine produced by NutriScience Innovations. CONTRIBUTIONS from Savage Nutra for formula development, ADM for flavor systems, and Lacore Nutraceuticals for bottling and manufacturing have all played pivotal roles in bringing this product to fruition. The standout packaging, designed by Nutramedia and enhanced by McDowell Label’s advanced printing technologies, aims to make a significant impact on retail shelves, capturing consumer attention effectively.

“Collaboration supersedes competition when it comes to innovation,” emphasized Kane. He encouraged attendees to visit participating booths at SupplySide Global 2025 to experience CREATEA firsthand. This innovative beverage showcases the possibilities that arise when various players in the industry come together, combining their expertise to elevate product offerings.

Experience CREATEA Mighty Mango Live!

There will be numerous opportunities to sample CREATEA Mighty Mango throughout the SupplySide Global event, located at kiosks in Lobby B, C, and F. Additionally, collaborators including Zynamite S by PLT Health Solutions (Booth #4855), CreaBev by Glanbia Nutritionals (Booth #3964), and others will provide samples and insights into this groundbreaking beverage.

Conclusion

CREATEA Mighty Mango is more than just a beverage; it's a representation of modern health trends, prioritizing sustainability and natural ingredients while ensuring consumer enjoyment. With its debut at SupplySide Global 2025, this enticing drink invites everyone to rethink what functional beverages can be.

For more insights on the creation of SupplySide 2024's XPO NRG, check out this video.