King's Hawaiian Launches First Pop-Up in Japan: Experience the Aloha Spirit

Experience the First King's Hawaiian Pop-Up in Japan!

On October 23, 2025, the iconic American sweet roll brand, King's Hawaiian, will officially launch its first pop-up event named "KING'S ORANGE ISLAND" in Tokyo's Omotesando. This exciting event coincides with the brand’s full-scale entry into Japan, following its success as the number one sweet roll in the U.S.

What Awaits You at the Pop-Up?

From October 23 to November 3, 2025, visitors will have the chance to step into the "KING'S ORANGE ISLAND" at Omotesando Crossing Park. The pop-up venue will be decked out in vibrant orange hues and adorned with tropical plants, creating a captivating atmosphere that transports guests to a Hawaiian paradise. As soon as you set foot in the space, the sensory experience will make you feel as if you've been instantly transported to a sunny island.

Engaging Activities with the 'PASSPORT'

To fully immerse yourself in the pop-up experience, you can obtain a special "PASSPORT" that allows you to explore the island. Six stamp stations will be set up throughout the venue; collecting all six stamps will earn you a stylish sticker. Additionally, visitors can gather Re-Entry Stamps each time they visit, giving them a chance to enter a lottery for luxurious prizes. Detailed information about the event can be found on the dedicated website provided below.

Event Details: KING'S ORANGE ISLAND

- Location: Omotesando Crossing Park (5-1-1 Minami Aoyama, Minato City, Tokyo)
- Dates: October 23 (Thursday) to November 3 (Monday, national holiday)
- Hours: 10:00 AM to 8:00 PM (Note: Opening at 2:00 PM on October 23 only and closing at 7:00 PM on October 31)
- Admission: Free
- Special Partners: Hawaiian Airlines, Haagen-Dazs Japan, Yakiniku King, Dole, Burger She Wrote, Lion Coffee, Kona Beer
- Official Website: https://www.kingsorangeisland.jp/

Explore the 'Slider'

Among the offerings will be the famous "Slider" served from King's Hawaiian food trucks. This classic dish is not just a roll; it's a culinary canvas. Using the delicious sweet roll as a bun, you can customize your slider with various ingredients to create your own main dish or dessert. With over 600 recipes available on the brand's official site, the possibilities are indeed limitless. Sharing these sliders is bound to be a delightful experience!

About King's Hawaiian

Founded in 1950 in Hilo, Hawaii, King's Hawaiian is renowned for its dedication to maintaining traditional recipes and high-quality ingredients. The brand prides itself on crafting irresistible Hawaiian sweet rolls and embodying the "Aloha Spirit." These products have grown popular not only in the U.S. but also internationally, cherished by families everywhere, aptly referred to in Hawaiian as "Ohana."