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Seminar Announcement: Exploring Affection for AI-Generated Creativity

On January 14, 2026, Amana, a leading creative communication company based in Shinagawa, Tokyo, will host a webinar titled "Can We Truly Afford Affection for AI-Created Creativity? - Ways to Embed Brand Intent in AI Generation".

Amana has been at the forefront of creative transformation through communication and is ready to delve into how AI is changing the creative landscape. With the rise of generative AI, the world has entered an era where creative production can be done quickly, producing aesthetically decent outputs that anyone can access. However, by 2026, companies will face a crucial question: Can we really hold a sense of affection for the creativity generated by AI? As the number of immediate production and consumption of creative expressions increases, there is a growing risk of brand worlds becoming homogenized.

In this seminar, esteemed speakers will share their insights, exploring the division of roles between AI and humans while laughing through the process of embedding brand intentions into AI generation. The guiding principle of this discussion will focus on evolving AI towards the evolution of aesthetic sense, illuminating the methodologies and workflows involved through real-world examples.

Meet the Speakers

Kosuke Hayashi

Department Manager | Executive Producer, Amana
Since early on in the web age, Hayashi has been deeply engaged in various aspects of advertising promotion and customer experience design for major corporations. Previously, he served as a director overseeing the creative organization and expanded into exhibitions and AI domains. With numerous awards, including Cannes Lions and ACC Grand Prix, he is currently focused on merging creativity with AI technology at Amana, driving solutions to revolutionize brand experiences.

Takashi Horiguchi

Department Manager | Creative Director, Amana
Horiguchi holds a Master’s degree in Project Design from the Graduate School of Project Design. He works as a director, creatively addressing varied communication challenges faced by companies across diverse sectors like home appliances, mobility, food and beverage, communication, and infrastructure.

Who Should Attend

• - Members of corporate creative teams
• - Brand managers involved in branding activities
• - Creative team members from advertising agencies

Event Details

• - Date: January 14, 2026
• - Time: 12:00 PM - 12:50 PM
• - Capacity: 100 participants
• - Participation Fee: Free
• - Registration URL: Register Here
• - Contact Information:

- Phone: +81-3-3740-4011
- Email: [email protected]

About Amana

Founded in 1979 as an advertising photography production company, Amana has grown to become one of Japan’s largest visual production companies, providing a wide array of services including still and video production (TVCM, web videos), and CGI. Amana leverages vast creative resources and knowledge gained from managing over 10,000 projects annually. The company focuses on transforming communication creatively to effectively convey client value and inspire change among audiences. Moreover, Amana develops unique solutions to support corporate communication strategies and promote digital transformation (DX), engaging in numerous projects that elevate client value.

Company Overview

• - CEO: Kosuke Kaneko
• - Location: 2-2-43 Higashi Shinagawa, Shinagawa, Tokyo
• - Established: April 1979
• - Capital: 100 million yen
• - Employee Count: 430 (as of January 1, 2025)
• - Business Scope: Visual communication (strategic planning, brand design, content creation, and various promotional activities)
• - Website: Amana