#Japan #consumer survey #Chiyoda #Contact Lenses #Fancrew Inc.

Understanding Consumer Behavior in Contact Lens Switching

In a recent survey conducted by Fancrew Inc., a Tokyo-based company specializing in consumer insights, a significant trend has emerged regarding the switching behaviors of contact lens users. By engaging with its vast member base of over 1.5 million, Fancrew aimed to delve into why consumers choose to switch their contact lenses and what keeps them loyal to their current brands.

Key Survey Findings

The results of the survey were quite revealing. A substantial 61% of respondents admitted to having switched to a different brand of contact lenses at some point. This behavior was notably more prevalent among those aged 50 and above, indicating a trend of older consumers actively seeking alternatives in their eyewear solutions.

The primary reason cited for switching was cost-related, with 43% of participants indicating they found cheaper options available. Cost is a critical factor in the current economic climate, and it appears that consumers are consistently looking for value in their purchases. Following closely, 30% of respondents mentioned dissatisfaction with comfort as a catalyst for their switch, while 21% expressed excitement about new products that caught their attention.

When it comes to retention, 34% of those currently using a particular brand of contact lenses stated that the comfort and quality of their lenses were the leading reasons for maintaining their loyalty. Price remained a focus, ranking second at 27%, while familiarity with the brand played a role for 22% of the respondents.

Comprehensive Survey Overview

The full survey encompassed 28 questions, covering various aspects of contact lens usage such as frequency, purchasing locations, and consumer preferences. This comprehensive data paints a layered picture of consumer habits in the contact lens market.

Survey Methodology: Conducted via the internet targeting general consumers registered with Fancrew. A total of 981 individuals participated, including 204 men and 777 women, between November 12 to November 25, 2025.

Key Insights:
1. Switching Rates: 61% of participants had switched brands.
2. Main Reason for Switching: 43% cited finding cheaper alternatives.
3. Reason for Brand Loyalty: 34% preferred their current lenses due to comfort and quality.

Implications for the Market

These findings have considerable implications for brands in the contact lens industry. Understanding that pricing and comfort are primary drivers can help manufacturers and retailers adapt their offerings to better serve consumers' needs. Moreover, with the growing importance of value, companies may need to reevaluate their pricing strategies while ensuring high-quality products that promote comfort and reliability.

Fancrew Inc. continues to analyze trends through consumer voices, offering actionable insights that can be utilized across various sectors for enhanced operational and strategic decision-making. Each survey aims to not only report findings but also to improve company engagement and product alignment with customer expectations.

As a leading firm in consumer insights, Fancrew specializes in using innovative technologies to analyze customer feedback, aiming to improve various aspects including product development, marketing strategies, and customer experiences.

For further details or a complete report on the survey results, please contact Fancrew directly. Attribution should include credit to Fancrew Inc. and a link to their website: Fancrew.