#Japan #Chiba #CEATEC #Sinumy #Hands-Free Payment

Revolutionizing Payments with Sinumy's Hands-Free Technology

Sinumy Inc., headquartered in Osaka, Japan, is on the verge of a financial revolution set to be showcased at CEATEC 2025. From October 14 to 17, the trade show at Makuhari Messe will house an exciting demonstration of Sinumy's hands-free payment technology, which utilizes Bluetooth for authentication without the need to reach for smartphones or wallets.

Vision for Seamless Transactions

At the heart of Sinumy’s mission is the vision to create a more seamless world where instant hands-free recognition transforms routine transactions. This world-first technology focuses on leveraging Bluetooth to develop a touchless and hands-free authentication system, aiming to cater to various sectors and enhance how we conduct everyday payments.

In 2024, Sinumy plans to unveil its hands-free gate at exhibitions, paving the way for multiple proof-of-concept trials with major corporations. The technology proved effective in realms such as entry and exit management, bicycle parking gates, and transportation ticket gates. Today, Sinumy is testing this technology within the highly sensitive payment area, where security is paramount, having received interest from various payment service providers.

Addressing Consumer Needs

As retail faces severe labor shortages and cashless transactions gain traction, consumers increasingly seek safer and more convenient payment experiences. Sinumy's solution addresses these societal issues while seamlessly integrating with existing payment infrastructures. The aim is to expand its social implementation efforts from previous sectors into the retail payment landscape.

Event Highlights at CEATEC

Theme: "Hands-Free Transactions with Sinumy"

At the Sinumy booth, customers can simply stand in front of the register without taking out their smartphones or wallets—authentication and payment are completed with a mere tap! This innovation promises effortless payments, especially beneficial for parents with children or those carrying multiple bags. Moreover, retailers will significantly reduce waiting times at the checkout, thus increasing customer satisfaction and mitigating potential losses.

Objective: Collaboration for Social Implementation

Sinumy’s participation in CEATEC 2025 serves not just as a demo experience but as a dialogue platform for stakeholders interested in hands-free payment’s social implementation. This is a vital opportunity for payment terminal manufacturers and related companies to explore fresh solutions that align with retailers' demands for reduced labor costs and improved convenience.

Features of the Hands-Free Register Technology

Innovation Points

• - Miniaturization Achieved: The existing hands-free recognition technology has been optimized specifically for registers, resulting in a dramatically smaller system compared to conventional devices.
• - Expanded to Payment Compatibility: The technology tested in entry and exit management is now being adapted for payment—one of the most security-intensive areas in the industry.

Four Strengths for Social Implementation

• - Widespread Adoption: The Bluetooth beacon technology, present on nearly all smartphones, secures payment-level authentication. This makes service implementation independent of user device constraints.
• - Device Authentication Assurance: Unlike increasingly common biometric solutions, Sinumy’s Bluetooth authentication uses unique IDs tied to devices and apps, minimizing concerns about misidentification with other users. This lowers the technical barriers for businesses and increases user trust.
• - Rapid Authentication: Users are authenticated within seconds as they approach the check-out register with their smartphones in hand.
• - Compatibility with Existing Infrastructure: Sinumy’s technology allows for easy integration with current credit card and electronic money systems without requiring significant system overhauls from retailers or payment service providers.

Patented Technology

• - Secure Authentication Using Bluetooth Beacons: Traditional Bluetooth required prior pairing via passwords for secure connections. Sinumy has developed a method for automatic authentication without pre-pairing, achieving a balance between security and convenience.
• - High-Precision Location Measurement: Utilizing Bluetooth beacons, Sinumy has advanced location measurement resolution to approximately several centimeters compared to the previous standard of 1.5 meters, significantly reducing errors in recognition.

About Sinumy

Sinumy Inc. is working towards the realization of a system that allows individuals to pass through gates or complete purchases merely by keeping their smartphones in their bags or pockets, much like an ETC system. Utilizing Bluetooth technology, Sinumy focuses on secure authentication and high-precision location measurement to transform diverse authentication settings, from public transit gates to retail payments and smart locks.

About CEATEC

CEATEC (the Combined Exhibition of Advanced Technologies) serves as Japan’s premier tech exhibition, uniting professionals across various digital industries to promote technological advancement and societal applications. The 2025 theme, "Innovation for All," encapsulates the vision of combining economic growth with solutions to societal challenges, converging technology and insights to shape the future.

CEATEC 2025

• - Dates: October 14-17, 2025
• - Venue: Makuhari Messe, Chiba
• - Booth: Hall 2, Booth 2H415
• - Admission: Free (Registration required)
• - Organizer: JEITA (Japan Electronics and Information Technology Industries Association)

For more details, visit CEATEC Official Site.