Laird Superfood Expands Coffee Line with Functional Mushroom Offerings for Health-Conscious Consumers

Laird Superfood Expands Its Functional Coffee Range

Laird Superfood, a prominent name in the functional food industry, has taken a significant step in diversifying its product offerings by launching two innovative coffee products: Perform Whole Bean Coffee and Perform Decaf Coffee. These new entries into the coffee market seamlessly combine the essence of mushrooms with coffee to deliver a unique brew experience while promoting health benefits.

With these new products, Laird Superfood is targeting both the traditional coffee drinkers who enjoy grinding their own beans and those who opt for decaffeinated options without sacrificing flavor. By incorporating functional mushrooms such as chaga, lion’s mane, maitake, and cordyceps, Laird aims to enhance energy, focus, and overall balance for consumers. Jason Vieth, the CEO of Laird Superfood, emphasizes the growing intrigue surrounding mushroom coffee. He notes that their expansion into this niche allows them to reach a broader audience, meeting the needs of diverse lifestyles while giving retailers a reason to encourage consumers towards the coffee aisle.

The Functional Ingredients Behind the New Offerings

The Perform Whole Bean Coffee is a distinctive medium-dark roast blend designed for those who relish the experience of grinding fresh beans. This offering not only highlights the incorporation of functional mushrooms but also introduces Aquamin™, a calcified sea algae that boasts 72 trace minerals. This addition enhances the nutrient profile of the coffee, addressing common dietary deficiencies. The algae is subtly visible on the beans as small, white specks, showcasing its beneficial role in formulating the coffee blend.

On the other hand, the Perform Decaf Coffee enhances the typical decaffeinated coffee experience by being smooth, clean, and free from chemicals, thanks to the Swiss Water® Process. This premium decaffeination technique removes an impressive 99.9% of caffeine while retaining the rich character and flavor inherent to the coffee, positioning it as an ideal choice for those seeking a lighter brew.

Both functional coffee products are packaged in 12-ounce bags and are priced at approximately $20. While they can currently be purchased on LairdSuperfood.com, they are also set to be available at select retailers and on Amazon in the near future. Consumers interested in staying updated or engaging with the brand can follow @LairdSuperfood on Instagram and TikTok to explore new developments.

About Laird Superfood

Founded in 2015 by legendary big wave surfer Laird Hamilton, Laird Superfood has become synonymous with healthful, minimally processed food products. The brand was conceived from Hamilton's quest for a morning routine that could enhance his performance during surfing. Alongside his wife Gabby Reece, a former professional beach volleyball player and renowned fitness advocate, Laird Superfood has expanded its range from initial superfood creamers to a variety of products, including instant lattes, bars, and greens. The brand remains committed to using simple, healthy ingredients to fuel active lifestyles, making sure that individuals can sustain their energy throughout the day.

With this new launch of mushroom-infused coffees, Laird Superfood is set to promote wellness in a broader consumer base, tapping into the rising demand for clean, functional beverages in today's health-conscious market.