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Sirha Bake & Snack 2026: A Premier Event for Bakery and Snacking Industries

From January 18 to 21, 2026, Paris will host the much-anticipated Sirha Bake & Snack, a biennial international event maximizing opportunities for bakery, pastry, and snacking sectors. As the 26th edition approaches, it promises an engaging platform not just for established brands but also for emerging innovators in the food industry.

A Meeting Point for Global Collaborations

The event will attract around 450 exhibitors, including a remarkable 15% from international markets, demonstrating its status as a central hub for global partnerships. Last year’s event saw 17% of its visitors coming from 105 different countries, highlighting Sirha Bake & Snack’s appeal in the global arena. This mix of participants creates a conducive environment for artisans, franchises, and manufacturers eager to explore growth opportunities in a rapidly evolving landscape.

Diverse Product Segments on Display

The exhibition space will be divided into three main zones:

• - Bakery Equipment and Ingredients: Featuring suppliers of raw materials, equipment manufacturers, and merchandise dealers, this area targets professionals seeking quality bakery solutions.
• - Snacking Innovations: An expanding segment that will take up over 2,000 square meters. With consumer demand shifting towards high-quality, convenient dining experiences, this section captures the latest trends in snacking.
• - Confectionery Products: Showcasing equipment, spices, and ingredient suppliers specifically tailored for the confectionery industry, including chocolate and specialty items.

The Global Appeal of French Bakery

The French baking style has rapidly gained traction worldwide, establishing a robust foothold in various markets. With established brands launching globally, this growing trend signifies a shift where authenticity and gourmet quality become a competitive advantage. Sirha Bake & Snack serves as a vital conduit for French creators and international buyers, facilitating the alignment of market strategies to satisfy distant consumers’ tastes and preferences.

Driving Innovation and Knowledge Exchange

Beyond mere business transactions, Sirha Bake & Snack fosters an interactive space for industry knowledge sharing and innovation. The event will feature numerous forums and demonstrations led by renowned chefs and industry experts.

Events and Competitions

In addition to exhibitions, the program includes competitions designed to spotlight emerging talents in the baking and pastry sectors:

• - French Schools Cup (January 18-19)
• - Bakery World Cup (January 20-21)
• - European Selection of the Pastry World Cup (January 18-19)
• - International French Pastry Trophy (January 20-21)

These competitions aim to inspire and elevate the standards within the industry, showcasing the best young talents from around the world.

Transformative Experience for All Participants

As the culinary world evolves, Sirha Bake & Snack positions itself as a key player in transforming ideas into actionable projects. The event promises to convert meetings into collaborations, trends into commercial opportunities, and will continue to reinforce the French bakery as a benchmark within the global market.

With exciting innovations and passionate professionals gathered in one place, Sirha Bake & Snack 2026 is set to mark another successful chapter in the history of the global baking and snacking industry.