#Japan #Shizuoka #WHILL #Gotemba Premium #Mobility Rental

WHILL Mobility Service Launch at Gotemba Premium Outlets

In a groundbreaking development, WHILL Inc. has announced the introduction of its convenient mobility service at the Gotemba Premium Outlets in Shizuoka, Japan, starting May 16, 2025. This marks the first time such a service will be available at a commercial facility in the Tokai region, aimed at enhancing the shopping experience for a diverse demographic, especially as Japan faces increasing challenges related to aging and urbanization.

The WHILL mobility service will enable visitors to rent the WHILL Model C2, an innovative, user-friendly short-distance mobility device that doesn't require a driver's license. This model offers remarkable maneuverability, allowing users to navigate the expansive outlet complex without hassle. The decision to implement this service follows the positive reception of similar offerings at the Fukuya Hanazono and Tosu Premium Outlets, with WHILL enjoying high satisfaction ratings among users.

At the Gotemba Premium Outlets, which hosts around 290 shops and restaurants, in addition to accommodations and even a mini amusement park, the service aligns perfectly with the outlet's commitment to making shopping enjoyable for all. With over 11 million annual visitors from various backgrounds, the integration of WHILL’s rentals is a strategic move to meet the evolving needs of consumers. This initiative is also part of a broader effort to streamline operations through digital transformation (DX), utilizing a dedicated app for seamless device rental experience.

The WHILL Model C2 is designed for comfort and performance, featuring a rotation mechanism that allows it to pivot on the spot. It travels at a speed comparable to walking, catering especially to those who may find long distances difficult but still wish to enjoy leisurely shopping with friends and family. Users can comfortably access dining areas and shops while avoiding fatigue, making their shopping excursions more pleasurable.

Innovative App-based Rental System

The app-based rental system is a significant enhancement to the mobility service. By utilizing a dedicated application, WHILL ensures that the rental locations are flexible and strategically placed according to user traffic patterns. This efficient allocation allows for optimal accessibility without the need for staff intervention, thereby improving the customer experience while reducing the operational burden on personnel.

The app supports both Japanese and English, allowing international visitors to navigate the system effortlessly. Users can access the app from most countries, ensuring that anyone visiting the outlet can avail themselves of the mobility services without hesitation.

WHILL aims to work closely with stakeholders such as Mitsubishi Estate-Simon Co. to foster an inclusive mobility environment where everyone can enjoy shopping and leisure activities comfortably. Given the careful planning and potential to revolutionize the shopping experience at Gotemba Premium Outlets, this service is anticipated to set a benchmark for accessibility in commercial spaces.

Key Features of WHILL Mobility Service

• - Launch Date: May 16, 2025
• - Models Available: WHILL Model C2
• - Rental Fee: 1,000 yen per day
• - Operating Hours: Available during store hours (last rental is one hour before closing)
• - Rental Location: P4 Parking Garage, 1st Floor Elevator Hall
• - Rental Method: Through the WHILL Rental app; users must return the device to the original location post-use.

Visitors can expect a simple and enjoyable rental experience, which starts with quick account setup and app download. The seamless process allows users to select their device, complete payment, and unlock the WHILL using a QR code.

About Gotemba Premium Outlets

Set against the backdrop of Japan’s iconic Mount Fuji, Gotemba Premium Outlets is a prime shopping destination featuring a variety of high-end brands and local dining options, catering to shoppers of all ages. With amenities such as the HOTEL CLAD and the Kono Hana no Yu hot spring within the premises, it’s a comprehensive lifestyle hub that goes beyond mere shopping.

About WHILL Inc.

Founded in May 2012, WHILL is on a mission to make mobility enjoyable and accessible for everyone. With innovative designs and services available in over 30 countries, the company focuses on creating inclusive transportation methods that connect individuals with their environments, enhancing the overall experience in both indoor and outdoor spaces. Through products like the WHILL Model C2 and its mobility services, WHILL aims to redefine short-distance travel and facilitate easy access for all.