Record-Breaking Sales for Scratch-Off Games by Scientific Games and Florida Lottery in 2025
In a remarkable achievement, the partnership between Scientific Games and the Florida Lottery has yielded record-breaking results in 2025. The duo's long-standing collaboration in the Scratch-Off game arena reached an impressive retail sales figure of $7.093 billion, surpassing the previous record of $7.091 billion set just three years prior in 2022. This milestone is particularly impactful as it has generated over $1.21 billion for the Florida Educational Enhancement Trust Fund, directly benefiting the state's public schools, colleges, and universities, as well as the recipients of the Bright Futures Scholarship Program.
The staggering $7.093 billion in sales illustrates a year-over-year increase of 6.84%, which not only highlights strong player interest but also reinforces the effectiveness of the lottery's data-driven approach to instant games. Scratch-Off games made up nearly 74% of the Florida Lottery's total annual sales, which amounted to $9.63 billion, confirming their importance as a primary revenue source for the lottery.
Reginald D. Dixon, Acting Secretary of the Florida Lottery, expressed immense pride in the collaboration with Scientific Games, attributing the game's high performance to strategic planning and analytical insights. "More than just setting records, our partnership plays a crucial role in enhancing education for residents of Florida."
Additionally, Florida Lottery players enjoyed more than $5.23 billion in Scratch-Off prizes throughout the year, while the network of retailers that sold the tickets earned a whopping $425 million in commissions. The flagship GOLD RUSH MULTIPLIER series, which includes a variety of ticket prices from $1 to $50, generated $1.29 billion in sales alone, accounting for over 18.3% of the total Scratch-Off sales.
Several other games, including WEEK FOR LIFE and HOLIDAY CASH, also contributed significantly to the successful year, showcasing a broad appeal among players. According to La Fleur's 2025 World Lottery Almanac, the Florida Lottery is among the top five performing lotteries globally in terms of per-capita sales for instant scratch games.
Scientific Games has been a key partner of the Florida Lottery since its inception in 1988, providing exclusive and primary supply of Scratch-Off products. In 1997, the partnership expanded into a comprehensive instant game collaboration through the Scientific Games Enhanced Partnership program. Angela Goodwin, Senior Vice President of Instant Products for Americas, noted, "We have consistently worked with the Florida Lottery to nurture responsible growth and enhance the player experience, resulting in a highly productive relationship."
The SGEP (Scientific Games Enhanced Partnership) program, which is pivotal to their collaborative success, employs advanced game design, data analytics, and logistics to optimize sales performance. Notably, Florida benefits from Scientific Games' local operations in Orlando, which is responsible for a large network of over 13,550 retailers across the state.
As the largest creator and provider of lottery games on a global scale, Scientific Games dominates with products representing 70% of instant scratch game retail sales. Their robust offerings feature retail and digital games, technology solutions, and comprehensive analytical services that cater to the lottery and gaming sectors in 150 jurisdictions worldwide.
In summary, the 2025 sales success not only highlights a landmark year for the Florida Lottery but also underscores the positive impact of the partnership with Scientific Games on education funding and community enrichment across Florida. As the collaboration continues to thrive, both organizations remain committed to innovating and maximizing player engagement through their Scratch-Off games.
The staggering $7.093 billion in sales illustrates a year-over-year increase of 6.84%, which not only highlights strong player interest but also reinforces the effectiveness of the lottery's data-driven approach to instant games. Scratch-Off games made up nearly 74% of the Florida Lottery's total annual sales, which amounted to $9.63 billion, confirming their importance as a primary revenue source for the lottery.
Reginald D. Dixon, Acting Secretary of the Florida Lottery, expressed immense pride in the collaboration with Scientific Games, attributing the game's high performance to strategic planning and analytical insights. "More than just setting records, our partnership plays a crucial role in enhancing education for residents of Florida."
Additionally, Florida Lottery players enjoyed more than $5.23 billion in Scratch-Off prizes throughout the year, while the network of retailers that sold the tickets earned a whopping $425 million in commissions. The flagship GOLD RUSH MULTIPLIER series, which includes a variety of ticket prices from $1 to $50, generated $1.29 billion in sales alone, accounting for over 18.3% of the total Scratch-Off sales.
Several other games, including WEEK FOR LIFE and HOLIDAY CASH, also contributed significantly to the successful year, showcasing a broad appeal among players. According to La Fleur's 2025 World Lottery Almanac, the Florida Lottery is among the top five performing lotteries globally in terms of per-capita sales for instant scratch games.
Scientific Games has been a key partner of the Florida Lottery since its inception in 1988, providing exclusive and primary supply of Scratch-Off products. In 1997, the partnership expanded into a comprehensive instant game collaboration through the Scientific Games Enhanced Partnership program. Angela Goodwin, Senior Vice President of Instant Products for Americas, noted, "We have consistently worked with the Florida Lottery to nurture responsible growth and enhance the player experience, resulting in a highly productive relationship."
The SGEP (Scientific Games Enhanced Partnership) program, which is pivotal to their collaborative success, employs advanced game design, data analytics, and logistics to optimize sales performance. Notably, Florida benefits from Scientific Games' local operations in Orlando, which is responsible for a large network of over 13,550 retailers across the state.
As the largest creator and provider of lottery games on a global scale, Scientific Games dominates with products representing 70% of instant scratch game retail sales. Their robust offerings feature retail and digital games, technology solutions, and comprehensive analytical services that cater to the lottery and gaming sectors in 150 jurisdictions worldwide.
In summary, the 2025 sales success not only highlights a landmark year for the Florida Lottery but also underscores the positive impact of the partnership with Scientific Games on education funding and community enrichment across Florida. As the collaboration continues to thrive, both organizations remain committed to innovating and maximizing player engagement through their Scratch-Off games.
Topics Consumer Products & Retail）
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