#USA #Chicago #NOVUS #Media Agency #Libby Morgan

NOVUS Appoints Libby Morgan as CEO

NOVUS, a prominent independent media planning and buying agency, has made a significant leadership change with the appointment of Libby Morgan as its new Chief Executive Officer. This shift marks a notable transition for the agency, aligning it with the industry's move towards data-driven growth strategies.

From Media Buying to Growth Architecture

Before joining NOVUS, Morgan held the position of Chief Digital Officer at MERGE, where she cultivated over 20 years of expertise in marketing, commerce, and digital transformations across numerous global brands. With her deep understanding of the media landscape, Morgan is poised to lead NOVUS into the next phase of its evolution, advancing its role from a traditional media buyer to a strategic architect focused on growth.

During her tenure at MERGE, Morgan played a pivotal role in executing digital strategies and enhancing brand presence through innovative marketing solutions. Her wealth of experience includes working with renowned companies such as Nestle, HP, and Sanofi, streamlining operations, aligning business goals with technology, and driving substantial revenue growth through effective marketing strategies.

Strategic Objectives

In her new role, Morgan aims to refine NOVUS's strategic leadership and operational excellence. She will concentrate on advancing the agency's capabilities in delivering data-driven media solutions. The focus will be on enhancing planning precision, executing targeted media buys, and generating measurable outcomes for clients across both digital and traditional platforms. Her appointment represents a commitment to an agile and effective media strategy tailored to today's complex advertising landscape.

Morgan expressed her enthusiasm about her new role, stating, "NOVUS has a long history of delivering smart, accountable media solutions. I'm excited to build on that foundation as we help clients navigate complexity with precision, personalization, and performance that drives meaningful growth."

Industry Significance

This appointment comes at a critical juncture amidst the media industry's transformation. The traditional model of merely buying media space is becoming obsolete, giving way to designing comprehensive growth strategies driven by data, insights, and creativity. Dave Murphy, Executive Chair at NOVUS, highlighted the importance of this leadership shift by stating, "The future of media sits at the intersection of data, technology, and human insight, and this appointment reflects our commitment to leading that future."

Morgan's extensive background will likely enhance NOVUS's capabilities across multi-channel strategic media planning and buying. By leveraging advanced analytics and human insights, she aims to infuse a new level of strategic thinking into the agency, yielding superior results for clients.

About NOVUS

Founded in 1987, NOVUS Media LLC has distinguished itself as an innovative media agency focused on geography as a cornerstone of its media planning and buying process. The agency is committed to delivering tailored, hyperlocal media solutions using sophisticated tools and techniques that represent the evolution of modern media partnership. NOVUS specializes in a variety of media types, including TV, OTT, radio, digital display, video, and mobile, underpinned by robust marketing science and geographical analytics to drive performance.

For further information about NOVUS and their services, visit www.novusmedia.com.