Survey Insights on Air Conditioner Cleaning Information Sources
In an effort to provide more valuable information to those struggling with air conditioner cleaning, the company "Ouchi ni Pro" carried out a unique survey focusing on the sources of information used by consumers. Below, we summarize the key findings and methodologies from the survey conducted among 100 participants in Japan.
Survey Summary
The survey gathered insights from 100 respondents, primarily through internet research, with a near-even distribution of male and female participants. The goal was to understand how people seek out information regarding air conditioner cleaning and what influences their decision-making process when selecting a service provider. The survey was conducted in November 2025.
Key Findings:
- - Top Information Source: The overwhelming majority (86%) of participants primarily rely on internet searches, specifically using platforms like Google and Yahoo!. In contrast, social networking sites (SNS) such as Instagram and TikTok have a relatively low presence in this area, with only 25% of respondents using them to find information.
- - Importance of Reviews: When choosing an air conditioner cleaning service, the most critical factor for respondents was the quantity and quality of reviews, with 52% emphasizing this over pricing. Only 28% of respondents prioritized cost, indicating that reputation and past performance are highly valued.
- - Use of Comparison Sites: Participants utilizing review and comparison sites highlighted the ability to understand price ranges as a significant advantage (65%), alongside viewing genuine reviews (60%) and comparing multiple services simultaneously (58%). These platforms are vital for informing consumer choices in the cleaning sector.
Insights on Social Media Engagement:
A surprising revelation from the survey was the minimal engagement with SNS for air conditioner cleaning information. Despite 54% admitting they occasionally see such content online, a notable percentage, including 16% having never seen it, suggests that there is a gap in social media marketing in this field.
Future Preferences for Information Sources
When asked about preferred future mediums for acquiring information on air conditioner cleaning, a significant majority (59%) still favored traditional internet searches, whereas interest in social media was relatively low, with only 15% expressing a desire to use those channels.
About Ouchi ni Pro
"Ouchi ni Pro" serves as a trusted comparison and reservation site that connects consumers with reliable service providers for various household needs, including air conditioner and water system cleaning, house cleaning, and estate organization services. With over 4,000 registered businesses nationwide, the platform allows users to filter providers based on area, price range, and service details while relying on more than 20,000 user reviews to make informed decisions. Additionally, the platform is running a review posting campaign, offering digital gift vouchers to participants, further incentivizing customer engagement.
Conclusion
The survey sheds light on consumer behavior and preferences regarding air conditioner cleaning services in Japan. The insights demonstrate a clear reliance on online research and reviews, indicating a potential area for service providers to improve their online presence and customer engagement through social media channels. As "Ouchi ni Pro" continues to enhance the consumer experience, understanding these trends will be crucial in fostering trust and improving the selection process for home services.
For further details on services and to explore more user reviews, visit
Ouchi ni Pro's official site.