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Empowering Young Girls Through Movement: Feetures' Initiative

On March 8, to celebrate International Women's Day, Feetures, the leading sock brand for runners in the United States, is launching a special edition sock named "Bold Figures" in partnership with Girls on the Run (GOTR). This initiative aims to uplift and empower young girls through physical activity and self-discovery. With the alarming rise in mental and physical health issues among young females, this collaboration highlights the need for supportive programs that encourage an active and healthy lifestyle.

The Motivation Behind the Collaboration

Feetures is committed to inspiring athletes, regardless of age, to embrace an active lifestyle. The partnership with Girls on the Run—a notable nonprofit dedicated to motivating girls through engaging physical activities—serves to further this cause. Girls on the Run utilizes fun exercises, valuable life skill lessons, and impactful community contributions to captivate and empower young girls.

John Gaither, CEO of Feetures, shared his aspirations for this partnership: “Movement is crucial for both mental and physical health. We want to eliminate barriers to participation in sports for young girls, allowing them to experience the joy of running and reap the benefits of an active lifestyle.” This sentiment echoes throughout the mission of Girls on the Run, encouraging girls to explore their potential through running, resilience, and personal growth.

The Special Edition Sock: Bold Figures

The focal point of this partnership is the "Bold Figures" sock, which combines style with functionality. Designed with anatomical precision and targeted compression, these socks are designed for optimal performance, ensuring athletes can push their limits comfortably. The socks pay homage to women from various backgrounds, celebrating their strength and determination. Priced at $20, every cent from the sales on International Women’s Day will go directly to Girls on the Run.

After this day, Feetures plans to continue supporting the initiative, donating $10 from every subsequent sale of the socks while supplies last. This commitment not only fosters a sense of community but also builds a foundation for young girls to understand their potential beyond just athletics.

Girls on the Run's Impact

Since its inception in 1996, Girls on the Run has impacted more than 2.5 million girls across all 50 states and Canada. The program is aimed at 3rd to 8th graders and focuses on enhancing physical activity, self-esteem, and community awareness. Central to its curriculum, the program encourages girls to foster friendships, manage emotions, and become self-advocates through fun and inclusive team settings.

The culmination of the program typically involves a community project and a celebratory 5K run, which reinforces the skills the girls have learned and the bonds they've built. Elizabeth