#Japan #Tokyo #IT Trend EXPO #Paid #B2B e-commerce

IT Trend Expo 2026 Summer: Innovations in B2B E-commerce

The upcoming IT Trend Expo 2026 Summer, organized by Innovation & Co., is set to take place from September 1st to 4th, 2026. This significant online exhibition showcases the latest in technology and digital transformation, with a particular focus on the evolving nature of B2B E-commerce.

Among the exhibitors, Paid, a pioneering inter-company payment solution managed by Raccoon Financial, is ready to present its innovative insights on handling B2B transactions effectively. During the session titled “BtoB E-commerce Doesn’t Just Grow with Sales Mechanisms: Transaction Design for Stronger Customer Experience and Management,” two industry leaders will share their invaluable perspectives: Masato Ohashi, Executive Officer and Head of Paid Promotion at Paid, and Mitsujiro Itsumi, Director of the Japan Omnichannel Association and CEO of CaT Lab.

The Importance of Customer Experience in B2B E-commerce

As the B2B E-commerce market rapidly expands, there is a growing realization that simply creating a channel for sales is not enough. The discussion will delve into the critical significance of optimizing the entire transaction experience for customers, extending far beyond the point of sale. It's essential to focus on what happens after a sale is made—how effectively businesses manage relationships and expectations post-transaction can greatly influence future revenues.

Mitsujiro Itsumi, with his extensive knowledge of E-commerce and omnichannel strategies, will partner with Masato Ohashi, whose practical insights stem from years of aiding hundreds of B2B enterprises through the challenges of trade facilitation with Paid. By combining these experiences, the session aims to provide actionable takeaways for businesses to enhance their E-commerce frameworks, transforming them into robust and sustainable growth engines.

Session Details

Date and Time: September 1, 2026, from 9:45 to 10:25 AM
Speakers:

• - Mitsujiro Itsumi, Director of the Japan Omnichannel Association, CEO of CaT Lab
• - Masato Ohashi, Executive Officer, Paid Promotion Division, Raccoon Financial

Participation Fee: Free (registration required)
For registration, visit this link.

About Paid

Paid offers indispensable inter-company transaction solutions, particularly emphasizing post-payment efficiency. The service addresses complications businesses face when managing billing processes, payment late fees, and customer credit risks. It allows firms to focus on their core operations without worrying about transaction management burdens.

Originally launched in 2009 as SD Payment, the service was revamped to what we now know as Paid in 2011. Thanks to its robust solutions, more than 5,500 companies have implemented Paid as their primary means of B2B payment, establishing it as a market leader and favorite choice among firms looking to improve their cash flow stability and operational processes.

Event Overview

The IT Trend Expo 2026 Summer will present networking opportunities, showcasing cutting-edge strategies that will transform future work environments through technology and collaboration. The theme for this year is “New Encounters Change Tomorrow’s Work”.

To participate, please ensure you register beforehand and confirm your system functions smoothly to access the virtual sessions. Recommended devices include PCs, tablets, and smartphones.

About Raccoon Financial

Raccoon Financial, founded in 2010, is located in Nihonbashi Kakigaracho, Tokyo. Under the leadership of President Yuji Akiyama, Raccoon Financial is committed to evolving how B2B transactions are conducted, prioritizing ease and security for all enterprises involved in trading. For more insight, visit Raccoon Financial's website.