Chili's Brings Back Viral MozzMates Costume with a Chance for Romance This Halloween

Chili's Brings Back the MozzMates Costume for Halloween 2025



Chili's® Grill & Bar is spicing up the Halloween festivities by reintroducing its popular MozzMates costume, inspired by the famous Nashville Hot Mozz. This unique couples' costume takes the concept of cheesy romance to a whole new level. Available again on October 1, 2025, this costume is expected to create as much buzz as it did last year when it sold out in just 20 minutes!

Get Ready for MozzMates!


The MozzMates costume is not just your average Halloween outfit; it's a celebration of Chili's most Instagrammable appetizer. Priced at $75, the costume will be available exclusively at welcometochilis.com starting at 11 a.m. ET. Fans can grab their chance to embody the delightful mozzarella sticks alongside their best friend, partner, or even their ideal 'MozzMate.' The excitement seems to be contagious, as fans already anticipate this year's release reading to outshine last year's performance.

Adding a unique spin, Chili's has partnered with reality star JaNa Craig for a special contest leading up to the big day. From now until September 30, Chili's fans can participate by posting a TikTok or Instagram video using the hashtag #ChilisMozzMates, sharing why they think they'd make the perfect pair for JaNa. The most creative and compelling entry will win an exclusive opportunity to go on a date with her at Chili's, enhancing the social media buzz further.

Mozzarella Magic and More!


The inspiring story behind the MozzMates costume traces back to an unexpected viral phenomenon: the epic mozzarella cheese pulls that captured TikToker's hearts over the past year. As interest surged, Chili's saw a spike in sales of their Triple Dipper®, where millions of diners opted for the cheesy appetizer.

According to Jesse Johnson, Vice President of Marketing at Chili's: "When we witnessed the cheese pull trend explode across TikTok last spring, we saw a golden opportunity to engage with our customers. The momentum hasn't slowed since; last year’s MozzMates costume became a fan favorite, and we are thrilled to offer more fans the chance to partake in the fun this Halloween."

In addition to the MozzMates costume, Chili's brings back its seasonal drink, the Witches Brew Marg, as the $6 Marg of the Month for October. This beloved cocktail features Lunazul® Blanco Tequila, blue curaçao, and Monin® Granny Smith Apple syrup – a delightful concoction that promises to get folks into the spooky spirit. Last October, Chili's reported serving over one million Witches Brew Margs, making it one of the brand's standout drinks.

The Legacy of Chili's


Founded in 1975, Chili's has remained a staple in the casual dining industry and was honored as Ad Age's 2025 Brand of the Year. With over 1,600 locations across the globe, Chili's has mastered the art of providing delicious meals, creatively crafting Big Mouth Burgers®, Crispy Chicken Crispers®, and of course, the famous sizzling fajitas. With a strong commitment to community, Chili’s has raised over $120 million for St. Jude Children's Research Hospital through dedicated campaigns and partnerships.

This Halloween season, whether you're dressing up as a MozzMate or enjoying a Witches Brew Marg, Chili's has something special in store for everyone. Be sure to follow the progress and partake in the excitement as they roll out these fan-favorite surprises!

For more updates and full contest details, make sure to check out chilis.com and follow them on social media for all the latest announcements.

Topics Consumer Products & Retail)

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