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TUMI's 50th Anniversary: A Journey Through Time

The esteemed travel and lifestyle brand TUMI has officially launched a campaign to commemorate its 50th anniversary with the title 'Made for You Since 1975'. This remarkable milestone reflects half a century of innovation, excellence, and commitment to enhancing the travel experience for customers around the globe.

A Legacy of Travel Excellence

Since its inception in 1975, TUMI has been at the forefront of crafting luxury travel and lifestyle products that seamlessly blend functionality with sophisticated design. The brand prides itself on creating items that are not only aesthetically pleasing but also enhance the journey of every traveler who chooses TUMI.

The Campaign Unveiled

The anniversary campaign, beautifully captured through the lens of renowned lifestyle photographer Christopher Anderson and directed by Nim Kyong Ran, explores the deep personal connections between TUMI's iconic products and the diverse individuals who use them. Taking place in the picturesque setting of Lisbon, Portugal, the campaign follows various characters leading varied lifestyles, all while utilizing luggage from TUMI’s celebrated collections, including Alpha, Voyageur, and 19 Degree.

The film serves as a window into the lives of TUMI's customers, highlighting not only the stylish design but also the inherent versatility of TUMI's bags and backpacks. Victor Sanz, TUMI's creative director, emphasizes that the campaign seeks to honor these key collections that have been foundational to TUMI's legacy, showcasing their role in enhancing the customer travel experience.

Celebrating Iconic Products

Featured prominently in the campaign are the Alpha International Carry-On and Voyageur Celina Backpack, both embodying TUMI's signature blend of functionality, durability, and stylish design. The dual access carry-on is particularly noted for its innovative layout and easy accessibility, making it perfect for frequent travelers. Meanwhile, the Voyageur Celina combines chic aesthetics with practical features, suitable for day-to-day use or as a stylish travel companion.

Commitment to Innovation

For 50 years, TUMI has focused on a customer-centric approach, dedicated to producing products that not only stand out in the market but also improve the overall travel experience. TUMI operates over 300 retail locations worldwide, consistently expanding its reach and introducing premium products to an ever-growing community of active consumers.

Andrew Dawson, president of TUMI, reflects on the brand's journey: "For 50 years, TUMI has centered its efforts on delivering products that excel and enhance the travel experience. Whether it’s a day trip in the city or a journey around the world, we strive to refine each trip. Our strength lies in our people; we are passionate about what we do and are continuously innovating — from technical materials to functional details — always with our customers in mind."

Looking Towards the Future

As TUMI celebrates this landmark anniversary throughout the year, new products and campaigns will be introduced, showcasing the brand's global ambassadors and friends. This celebration not only honors TUMI's remarkable achievements but also sets the stage for future innovations that will carry the brand into the next 50 years and beyond.

For more information about TUMI and to explore its extensive range of products designed to enhance every aspect of life on the go, visit TUMI.com. TUMI and the TUMI logo are registered trademarks of Tumi, Inc.