FOIND: The Vegan Nail Care Brand's Successful Pop-Up Event in Shibuya

FOIND's Successful Pop-Up Event in Shibuya

In a remarkable showcase of interest, the Korean vegan nail care brand, FOIND, recently wrapped up a successful pop-up event in Shibuya. Following their triumphant pop-up in Seongsu, South Korea, which sold out, the Shibuya event saw over 5,000 attendees and more than 400 influencers from the beauty and fashion sectors. This overwhelming response is a testament to the rising popularity of vegan nail care.

An Engaging Brand Experience

The pop-up event was designed to immerse visitors in the world of vegan nail care. FOIND offered a hands-on experience with their "Three-Step Vegan Nail Care Solution," which included several interactive content areas:

- Vegan Nail Nourisher Experience Zone: Attendees had the chance to apply their popular nail care products specifically designed for damage repair. Visitors could test their efficacy firsthand, leading to positive feedback.
- Decoration Zone: This area featured original stickers that allowed guests to decorate their nails and products creatively. It turned out to be a favorite among visitors, offering a fun way to engage with the brand.
- Photo Spot & Polaroid Event: To generate buzz on social media, FOIND set up a photo opportunity and a polaroid event, encouraging attendees to share their experiences online.

The combination of interactive activities drew crowds from the very first day, with long lines that stood as evidence of FOIND's rising brand awareness. The brand’s flagship product, the Vegan Nail Hardener, which utilizes advanced liposome technology, received particularly enthusiastic reviews, with many visitors stunned by the shine and finish it provided right after application.

Visitor Reactions

Comments from attendees reflected their excitement and satisfaction:

- "The color and finish are so beautiful, especially considering it’s vegan!"
- "I feel like a new category of nail care has emerged with this brand."
- "It looks like something even those with weak nails can use safely."

On social media, hashtags like #FOIND, #フォインド, #ヴィーガンネイル, and #素爪ケア have been trending, indicating that the conversation around FOIND continues even after the event’s conclusion.

Future Plans for Expansion

NUDOTT Co., the parent company of FOIND, is looking to leverage this event to position FOIND as a global leader in vegan nail care. They outlined several key plans for expanding their reach in the Japanese market, which include:

- Strengthening partnerships within domestic distribution networks
- Expanding the product lineup tailored for Japanese consumers
- Enhancing experiential marketing that merges physical stores with digital engagement
- Rolling out a series of pop-up shops across Japan

Through these initiatives, FOIND aims to connect with a wider audience and further share the essence of its brand, propelling it into the spotlight of the vegan beauty movement.