DECENCIA Enhances Eco-Friendly Practices by Switching Lotion Refills to Pouch Format

DECENCIA's Commitment to the Environment: A New Era of Lotion Refills

In a significant move towards sustainability, DECENCIA, a sensitive skin brand under the POLA ORBIS Group based in Shinagawa, Tokyo, has announced a shift in their product packaging. Starting in late June 2025, the company will transition its lotion refills from traditional bottles to eco-friendly pouches, marking a major step in their commitment to reducing plastic waste. This change applies to the main series of lotions under DECENCIA, ensuring a complete switch across their product lines.

The Environmental Benefits of Pouch Refills

The decision to adopt pouch packaging comes as a response to the rising demand for plastic-free products and represents DECENCIA's dedication to lowering their environmental impact. According to projections, this transition is expected to result in an impressive reduction of CO2 emissions by about 95.96%, translating into a plastic waste reduction equivalent to approximately 360,000 PET bottles a year, based on 2024 performance data.

Introducing the Revamped DECENCIA Lotion

The DECENCIA Lotion, formulated specifically for sensitive skin, will maintain its price and quantity despite this packaging overhaul. Priced at 5,720 JPY (tax included) for the 125mL version, it's designed to infuse moisture deep into the skin, enhancing the skin's glow and promoting a supple texture.

The lotion is formulated with the Hydro Keep technology, a unique moisture-penetrating formulation that offers a rich, hydrating feel without sticky residue. This makes the lotion perfect for delicate skin, delivering hydration directly to the stratum corneum (the outer layer of skin) and combining it with essential beauty ingredients.

Switching to Pouch Refills: A Step-by-Step Guide

The refill process is simple and user-friendly, designed for convenience:
1. Cut along the indicated line at the top of the pouch carefully, ensuring not to squeeze too hard to avoid spilling the contents.
2. Insert the spout into the bottle's opening and slowly pour the lotion in. Rolling the bottom of the pouch upwards can help to extract every drop, ensuring minimal waste.

As for the product transition timeline, DECENCIA plans to initiate the switch from the end of June to mid-July 2025, with automatic updates for customers who are subscribed to regular deliveries of the product. Additionally, customers are advised to use the sealed refill pouch for three refill cycles, after which they should purchase a new bottle for hygienic reasons.

Availability and Customer Support

Customers can look forward to easy access to the new pouch refills through various channels:

- DECENCIA's official online store
- At Cosme store locations nationwide
- Major e-commerce platforms

For any inquiries regarding this transition, DECENCIA has set up a customer support line at 0120-714-115.

This initiative marks a pivotal moment for DECENCIA as it continues to innovate while prioritizing environmental sustainability, demonstrating that beauty and eco-consciousness can indeed go hand in hand. With the new packaging set to roll out soon, consumers can indulge in their favorite lotions while also being part of the solution to reduce plastic waste in the beauty industry.