#Japan #Tokyo #Diners Club #Japanese Cuisine #Hiroki Hasegawa

Commemorating Diners Club's Legacy with Hiroki Hasegawa's Artistry

As Diners Club celebrates its remarkable journey of 75 years since its inception in the United States and 65 years in Japan, the brand brings a fresh narrative to the forefront. Beginning on August 28, 2025, acclaimed actor Hiroki Hasegawa takes center stage in a new advertising campaign that beautifully encapsulates the essence and history of Diners Club, particularly focusing on the theme of food, which has been the cornerstone of its legacy.

The new campaign will feature two distinct videos showcasing the vibrant culinary cultures of New York from the 1950s and Tokyo in the 1960s. This dual focus not only reflects the brand's origins but also aims to engage a broader audience with Diners Club's unique value proposition.

The Campaign Overview

Hasegawa, who has been collaborating with Diners Club since 2022, infuses his talent into this initiative, building upon the narrative established in the previous campaign, which emphasized the enduring value of authenticity with the tagline: "Real things last forever." In this second installment, the spotlight is on the culinary experiences that define the brand's identity, specifically highlighting the rich history tied to dining in both cities.

Concept and Production

Both commercials are meticulously crafted to reflect the nuances of their respective decades. The 1950 New York segment revives the origins of the first multi-purpose credit card, portraying an episode from the founder's restaurant. To create an authentic atmosphere, around 40 extras were engaged, filmed in black and white to reflect the visual aesthetics of the era.

• - Watch the New York Ad

The 1960 Tokyo segment recreates scenes from Japan’s first credit card company amidst its post-war economic boom. It captures the joyous dining moments of the times, conveying the vibrant energy of the period.

• - Watch the Tokyo Ad

To promote authenticity, the production team paid careful attention to detail in costumes, hairstyles, and even the menus, guided by culinary professionals to replicate popular recipes from that time. The set design incorporated every element essential to creating the desired experience, with a focus on movement and interaction, showcasing Hasegawa's impressive acting skills as he adapted to the complex scenes.

Additionally, the Tokyo ad featured Diners Club employees, who were recruited as extras, contributing their shared passion for the brand’s story and messages to the film's success.

Making-of Videos and Additional Content

Behind-the-scenes content can be found on the dedicated campaign site, featuring insights into the production process: Making-of Videos

What’s Next for Diners Club?

As the campaign rolls out, Diners Club is also introducing exclusive offers for new members, including a campaign for free first-year annual fees and cashback rewards, launching on September 1, 2025. These promotions will undoubtedly drive interest and engage new customers, making 2025 a landmark year for the brand.

• - For campaign details and membership information, visit: Diners Club Membership

Diners Club remains committed to exceeding the expectations of its members by providing unique experiences and benefits beyond traditional credit card services.

Stay tuned for updates, and discover more about the amazing offerings on Diners Club's official YouTube channel, where videos featuring Hasegawa, exclusive events, and much more are being released: Diners Club YouTube

As Diners Club continues to evolve, it embraces its rich history while looking forward to new opportunities for its community. With Hasegawa bringing the brand's essence to life, the future of dining experiences is certainly bright and promising.