Prazto Revamps Pricing for 'mergency' Data Deduplication Service

On June 9, 2025, Prazto Inc., based in Marunouchi, Chiyoda City, Tokyo, announced a significant overhaul of its pricing for the data deduplication service, 'mergency,' designed for Salesforce users. The monthly fee has been dramatically reduced from 100,000 yen to just 50,000 yen, making it more affordable for a larger range of businesses. Additionally, customers currently using the Passwork Standard Plan, which costs 70,000 yen per month, will now have access to 'mergency' without any additional charges.

Addressing Data Duplication Issues with Salesforce

In today's business landscape, it is common for the same individual to be registered multiple times in Salesforce, especially due to trial sign-ups and business card exchanges at events. This issue of data duplication is not only a minor inconvenience; it can create serious challenges in customer relationship management. Sales representatives may unintentionally contact the same person multiple times, and this duplication can obscure the overall sales strategy.

Manual merging of duplicated data is an extremely cumbersome process that requires considerable effort. To resolve these duplications, one must investigate if the same data resides across different leads, confirm with account holders, and liaise internally, all of which entails numerous steps. Moreover, determining which version of the data is accurate often requires considering contractual and sales data ties, leading to complications requiring managerial-level decisions.

Increased Operational Burden from Manual Merging

Research conducted by Prazto reveals alarming statistics regarding the manual merging tasks still prevalent in many companies. On average, merging data takes about 15 minutes per case, and when combined with verification processes, this results in approximately 75 hours monthly for a company handling about 15 cases a day, over 20 working days. This is equivalent to nearly half a month of work for a dedicated staff member, illustrating the significant burden depicted by these practices. Many companies report relying on dedicated personnel for data deduplication, highlighting the serious operational strain posed by this issue.

'mergency' — A Solution for Automated Data Merging

'mergency' stands out by automatically executing merging processes before data duplication occurs, effectively preventing challenges before they emerge. It seamlessly integrates information from various channels such as website inquiries, business card exchanges during exhibitions, emails, and telephone requests, centralizing data pertaining to identical individuals. Consequently, this eliminates the root cause of data duplication issues.

Flexible Merging and Record Matching

With 'mergency,' users can trigger the merging process directly from Salesforce, allowing businesses to initiate merges at the points that align best with their workflow—whether immediately after lead registration or during changes in lead status to Marketing Qualified Lead (MQL).

The conditions for record matching can be established intuitively on the platform. Users can specify matching criteria based on email, name, company name, and phone number, among other fields. Detailed settings such as “matches,” “does not match,” “includes next,” and various conditional terms can be implemented, thereby customizing merging rules to fit individual operational needs.

Objects eligible for merging include accounts, leads, contacts, and custom objects, offering flexibility for wide-ranging applications.

Added Value through Integration with Passwork Standard Plan

With the recent pricing adjustments, businesses subscribed to the Passwork Standard Plan can now utilize 'mergency' without incurring additional charges. This integration facilitates a workflow where data from separate systems can be merged while linked to Salesforce through Passwork, streamlining overall data management.

Company Overview

- Company Name: Prazto Inc.
- Headquarters: 21st Floor, Shin Marunouchi Center Building, 1-6-2 Marunouchi, Chiyoda City, Tokyo.
- CEO: Rei Haga
- Established: 2019
- Website: prazto.com

Service Details and Inquiries

For more information about the 'mergency' service, visit mergency service site or the Passwork service site. For any inquiries, please contact us through this link.