Peterbrooke Chocolatier Sustains Growth and Prepares for Franchise Expansion in 2026
As 2025 draws to a close, Peterbrooke Chocolatier reflects on a year marked by exceptional growth and renewed enthusiasm. Headquartered in Jacksonville, Florida, Peterbrooke has not only affirmed its status as a leading chocolatier but also set ambitious goals for the forthcoming year.
This past year saw sales skyrocket, particularly during the critical month of December, when chocolate retailers often see their highest sales volumes. Peterbrooke's Chief Operating Officer, Jeffery Smith, noted that while December traditionally accounts for a significant chunk of the annual revenue, the company achieved momentum well before the holiday rush. The data showcases a robust performance with a 13.5% rise in same-shop sales and a 15.4% growth in transactions compared to the previous year, illustrating the success of their marketing efforts and product innovations.
Central to this upswing has been the popularization of Peterbrooke's Dubai chocolate line, which launched in 2025. These products not only expanded into seasonal assortments but also acted as an entry point for younger consumers. Smith shares that the Dubai line captured attention initially through social media, particularly Snapchat, enticing a younger demographic. This trend later branched out, attracting mothers, housewives, and even grandparents, showcasing the universal appeal of the brand's offerings.
The company recognizes the importance of product innovation and has identified filled chocolate bars as a growing trend within the market. Templeton's team is currently exploring various flavor extensions to the Dubai line to cater to shifting consumer preferences. As Peterbrooke gears up for its 45th anniversary in 2028, conversations around legacy and sustainability are becoming more prominent, shaping the future trajectory of the brand.
With 24 locations across the Southeast and a thriving e-commerce platform, Peterbrooke is poised to embark on an exciting 2026. Plans for the upcoming year include targeted expansions into markets like Charlotte and Orlando, as well as strengthening their presence in cities like Tampa and Palm Beach. "We want to improve our supply chain and distribution network to support our franchisees effectively," Smith explained, emphasizing their commitment to brand growth and community involvement.
By focusing on franchise development and increasing brand awareness, Peterbrooke aims to build a deeper connection with its consumer base while maintaining its dedication to quality chocolate creations. Notably, the estimated Average Unit Volumes (AUV) for 2025 are projected to range between $60,000 and $65,000 more than in 2024, reflecting the optimistic outlook for the brand.
In summary, as Peterbrooke Chocolatier prepares to enter 2026, its aspirations are clear: to strengthen the brand continuously, nurture franchise partnerships, innovate strategically, and spread joy, one chocolate at a time. Founded in 1983, Peterbrooke Chocolatier prides itself on delivering a uniquely American take on classic European-inspired confections, ensuring that each piece of chocolate is crafted with care. With a growing community of chocolate lovers, the brand is not just about sweets; it’s about creating memorable experiences for customers of all ages. For more insights into franchise ownership or finding the nearest shop, visit their website.
This past year saw sales skyrocket, particularly during the critical month of December, when chocolate retailers often see their highest sales volumes. Peterbrooke's Chief Operating Officer, Jeffery Smith, noted that while December traditionally accounts for a significant chunk of the annual revenue, the company achieved momentum well before the holiday rush. The data showcases a robust performance with a 13.5% rise in same-shop sales and a 15.4% growth in transactions compared to the previous year, illustrating the success of their marketing efforts and product innovations.
Central to this upswing has been the popularization of Peterbrooke's Dubai chocolate line, which launched in 2025. These products not only expanded into seasonal assortments but also acted as an entry point for younger consumers. Smith shares that the Dubai line captured attention initially through social media, particularly Snapchat, enticing a younger demographic. This trend later branched out, attracting mothers, housewives, and even grandparents, showcasing the universal appeal of the brand's offerings.
The company recognizes the importance of product innovation and has identified filled chocolate bars as a growing trend within the market. Templeton's team is currently exploring various flavor extensions to the Dubai line to cater to shifting consumer preferences. As Peterbrooke gears up for its 45th anniversary in 2028, conversations around legacy and sustainability are becoming more prominent, shaping the future trajectory of the brand.
With 24 locations across the Southeast and a thriving e-commerce platform, Peterbrooke is poised to embark on an exciting 2026. Plans for the upcoming year include targeted expansions into markets like Charlotte and Orlando, as well as strengthening their presence in cities like Tampa and Palm Beach. "We want to improve our supply chain and distribution network to support our franchisees effectively," Smith explained, emphasizing their commitment to brand growth and community involvement.
By focusing on franchise development and increasing brand awareness, Peterbrooke aims to build a deeper connection with its consumer base while maintaining its dedication to quality chocolate creations. Notably, the estimated Average Unit Volumes (AUV) for 2025 are projected to range between $60,000 and $65,000 more than in 2024, reflecting the optimistic outlook for the brand.
In summary, as Peterbrooke Chocolatier prepares to enter 2026, its aspirations are clear: to strengthen the brand continuously, nurture franchise partnerships, innovate strategically, and spread joy, one chocolate at a time. Founded in 1983, Peterbrooke Chocolatier prides itself on delivering a uniquely American take on classic European-inspired confections, ensuring that each piece of chocolate is crafted with care. With a growing community of chocolate lovers, the brand is not just about sweets; it’s about creating memorable experiences for customers of all ages. For more insights into franchise ownership or finding the nearest shop, visit their website.
Topics Consumer Products & Retail）
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