The Launch of Entertainment × Fintech Consortium to Innovate Collaboration in Financial Services

The Launch of Entertainment × Fintech Consortium

Nudge Inc., headquartered in Chiyoda, Tokyo, has announced the formation of the Entertainment × Fintech Consortium, aiming to enhance collaboration between entertainment firms and domestic financial institutions. The consortium's goal is to develop joint products and services while establishing an ecosystem involving 30 to 50 companies across various sectors by December 25, 2025.

The initial participating companies include notable names like Asteria Inc., KDDI Corporation, Keyaki Capital Inc., Sky Perfect JSAT Corporation, SKIYAKI Inc., Seven Bank, Change Holdings, TIS Inc., Toppan Edge Inc., Bell System24 Inc., Mizuho Bank, and Resona Holdings. This consortium is the first of its kind in Japan, incorporating both entertainment and various financial institutions to foster collaboration and innovation.

Consortium Overview

Name

Entertainment × Fintech Consortium

Purpose

The initiative aims to strengthen financial institutions' connections with younger audiences while diversifying revenue streams within the entertainment sector, thus creating a new market at the intersection of finance and entertainment.

Key Activities

- Joint development of products and services
- Matching financial institutions with entertainment companies
- Sharing data and insights regarding financial behaviors of younger consumers
- Discussions aimed at solving industry challenges

Participants

This consortium welcomes a wide array of entities and organizations interested in combining entertainment and finance, including large financial institutions, insurance providers, credit card companies, fintech startups, entertainment companies, intellectual property holders, sports organizations, advertising agencies, media outlets, and academic institutions.

Official Website

Visit the Consortium's Website

Background and Purpose

Japan ranks third globally in the content market after the United States and China, estimated at around ¥13 trillion. With the rapid advancement of digital content consumption facilitated by streaming services, many international markets have begun to integrate financial services alongside entertainment production funding and rights transactions. While Japan has witnessed a rise in fan-driven consumption, particularly with unique market segments like “oshi” culture, the collaborations between financial institutions and entertainment companies have primarily been limited to advertising transactions. Therefore, significant opportunities remain for expanding business models that connect finance with the entertainment industry.

Nudge's next-gen credit card, Nudge, allows users to continuously support artists, athletes, and sports organizations through card usage, resonating particularly with Generation Z. This reflects the potential of strong loyalty within the entertainment sector translating into consumer behavior, indicating the financial and entertainment intersection could foster a new market in Japan.

Consequently, both the financial and entertainment sectors have identified common themes: enhancing connections with the younger demographic and creating new value through digital innovations. The newly established consortium will leverage Nudge’s accumulated expertise in collaboration with entertainment firms to offer a co-creative space that combines insights from both industries, ultimately aiming to produce novel financial experiences and market opportunities.

Upcoming Plans

Recruitment for consortium partners will begin on December 25, 2025, with the official launch of the Entertainment × Fintech Consortium anticipated in early 2026. Initially, concrete themes for cooperation and pilot experiments will be based around the initial participating companies.

Contact Information

For businesses or organizations interested in joining this consortium, please reach out via the following form:
Join the Consortium

About Nudge Inc.

Founded in February 2020, Nudge is driven by the mission of creating future-oriented financial experiences through individual actions. With its cloud-native credit card service platform, Nudge Platform, it operates one of the few accredited comprehensive credit purchase facilitation businesses in Japan, offering the next-generation credit card known as Nudge. The company embraces a working culture where remote work is encouraged, respecting every individual’s values while focusing on creating transformative financial experiences for the future.