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HALINE: A New Era in Senior Marketing

On September 18th, 2025, HALMEK Age Marketing, a leading company in senior marketing, is set to launch "HALINE," a new fan marketing service designed specifically for the senior demographic. This innovative service makes use of the popular LINE platform, which has become an essential tool for communication among older adults. Through HALINE, the company aims to foster stronger relationships between businesses and their older clientele by providing tailored support for effective fan marketing strategies.

The Surge in Digital Usage Among Seniors

Recent studies reveal a significant increase in digital engagement among seniors, especially women in their 50s and beyond. Around 90% of this demographic now uses LINE nearly every day, solidifying its status as a vital part of their daily lives. However, despite this high usage rate, over 70% of users reported having blocked official accounts from businesses and stores, signaling a disconnect between companies and their potential customers. Interestingly, those who found high utility in features such as sales notifications, membership cards, and easy ordering were less likely to block such accounts.

The Development of HALINE

In light of these findings, HALMKE Age Marketing leveraged its extensive experience in senior marketing to develop HALINE. Collaborating with Givery, the creators of the LINE-focused marketing automation tool "DECA for LINE," HALINE aims to bridge the gap between seniors and businesses by delivering effective marketing solutions tailored to this demographic's specific needs.

User-Centric Features

HALINE stands out by offering an intuitive user experience that facilitates seamless interactions with essential features such as friend registration, digital membership cards, coupons, and order notifications. Enhanced user interface (UI) and user experience (UX) design tailored for seniors ensures that the platform is accessible and easy to navigate, ultimately boosting registration and message open rates.

For businesses, HALINE provides a comprehensive suite of tools including customer relationship management (CRM) functionalities such as step and segment delivery, ensuring that communications are precise and effective. The system supports businesses in designing data integration, content delivery, and analytics, thereby streamlining processes aimed specifically at older consumers.

Features Tailored for Seniors

Promoting Friend Registrations

HALINE utilizes public web advertisements and search engine optimization (SEO) strategies to attract new prospective customers, integrating pop-ups that encourage friend registrations during visits to landing pages. Additionally, the service helps transition customers from traditional marketing mediums like newsletters and flyers to the LINE platform by incorporating simple registration steps in printed materials.

Senior-Friendly UI/UX Design

Based on years of insights into the behaviors of senior women, HALINE’s design considers common pain points in LINE navigation. By using simpler questions and intuitive button clicks, HALINE ensures a user-friendly experience that minimizes confusion and enhances engagement.

Data Integration

HALINE allows businesses to connect user data from LINE with web behavior metrics and external databases to deliver personalized communications. This might include providing digital cards with perks based on membership levels, thereby developing customized interactions for each customer.

Gradual and Targeted Communication

The service implements targeted messaging based on age, gender, and purchasing history. This personalization reduces unnecessary messages, driving down costs and block rates while reviving dormant customers and encouraging their engagement through reviews and interactions.

Omnichannel Marketing Approach

As a part of the best-selling publication group, HALMEK, HALINE benefits from a multifaceted marketing strategy combining online and offline elements, such as events and social media, ensuring a comprehensive marketing approach. Continuous performance evaluations and optimizations strengthen long-term relationships with customers.

Upcoming Free Webinar

To educate businesses interested in senior marketing, HALMEK Age Marketing is co-hosting a complimentary online seminar on September 25, 2025, featuring experts from Givery and HALMEK Age Marketing. The title, “Capturing Fans on LINE! Effective Senior Marketing Strategies for Acquisition and Retention,” will focus on practical insights, common pitfalls, and successful case studies in senior LINE marketing.

Seminar Details

• - Title: Capturing Fans on LINE! Effective Senior Marketing Strategies for Acquisition and Retention
• - Date & Time: September 25, 2025, 11:00 AM - 12:00 PM
• - Cost: Free (prior registration required)
• - Platform: Zoom
• - Capacity: 100 participants
• - Speakers: Ryuichi Sato (Givery), Keisuke Kumakura (HALMEK Age Marketing)

Company Overview

Name: HALMEK Age Marketing Co., Ltd.
CEO: Nobuyoshi Kibune
Headquarters: 2-2, Kanda Jinbocho, Chiyoda-ku, Tokyo 101-0051
Founded: April 2018
Business Areas: Consulting for senior businesses, advertising, creative services, e-commerce support
Website: HALMEK Age Marketing