#Japan #Tokyo #Nikon Zf #WEAR by ZOZO #WEARISTA

Collaboration Between Nikon Zf and WEAR by ZOZO

Nikon Imaging Japan has announced an exciting partnership with WEAR by ZOZO, a popular fashion coordination app, to create a unique campaign centered around the theme "Dressing in Colors of Self-Expression." This collaboration aims to encourage creativity in fashion by allowing individuals to express their personalities through their outfits.

The Concept

The campaign will feature six influential fashionistas, known as WEARISTAs, who will showcase creative outfit combinations designed to complement the six premium colors of the Nikon Zf camera. These stylish representations aim to inspire users to create their own looks by embracing their unique color preferences. The underlying philosophy of the Nikon Zf is to craft a personal world through light and shadow, reflecting one's individuality through fashion choices.

Special Content

To further enhance the collaboration, Nikon and ZOZO will unveil special content, including the "Zf x ZOZO Fashion Style Guide." This guide will focus on various aspects of the collaboration, helping users navigate how to find their perfect colors and styles. For those struggling to select the best color for their Nikon Zf, a forthcoming "STYLE GUIDE" will feature curated outfits styled by the WEARISTAs to address this challenge.

About the Nikon Zf Camera

The Nikon Zf camera melds heritage design inspiration from Nikon's historical models with superior performance that full-frame mirrorless cameras are known for. Users can enjoy customizing the camera's exterior, which comes in six different colors, including exclusive shades only available through Nikon Direct. The Zf camera offers a unique opportunity for users to express their style while capturing stunning photos.

Special Features of the Nikon Zf

• - Available in six distinct premium colors.
• - Users can reach a professional look by utilizing different combinations of the camera’s colors.
• - Complimentary customization for the camera’s leather parts offered until March 31, 2026.

For those interested, further details can be found here.

Engage and Win

The campaign will also include a social media challenge where participants can share their own color-coordinated outfits related to the theme "Dressing in Colors of Self-Expression" using the hashtag #自分を表現する色を装う on WEAR. One lucky winner will receive the new "Zf Silver" camera, set to release in September 2025.

The submission period for this exciting campaign runs from December 4 to December 21, 2025. Interested users can find more details here.

YouTube Collaboration

In addition to the fashion campaign, ZOZO will feature exclusive content on its YouTube channel, niaulab TV by ZOZO. Viewers will be able to watch styling tutorials tailored for the Nikon Zf, presented by guest speaker Nagiko Ichikawa, a creative director and photographer who is also a user of the Zf. This engaging content will air on December 6, 2025, at 19:00 Japan time. More information can be found here.

About WEAR by ZOZO

With over 19 million downloads, WEAR by ZOZO stands as Japan's largest fashion coordination application. It features over 14 million user-generated postings across various fashion genres. The app uses AI to recommend styles personalized for users, while also providing tips through makeup videos and AR functionalities. The WEARISTAs, recognized influencers within the community, bring fresh ideas and inspiration to the fashion sphere.

To download the WEAR app, visit this link.

About ZOZO, Inc.

ZOZO, Inc. operates a variety of fashion-related services, including ZOZOTOWN for online shopping, ZOZOCOSME for cosmetics, and several other platforms dedicated to sneakers, used clothing, and luxury brands. Their emphasis on measurable technology has allowed them to offer innovative services such as 3D body scanning with ZOZOFIT in the U.S.

The collaboration between Nikon Zf and WEAR by ZOZO encapsulates the essence of modern fashion: a celebration of joy, creativity, and self-expression. With the exciting activities planned, both brands encourage individuals to make bold fashion choices that authentically represent who they are.