National Mango Board Teams Up with Squishmallows for Sweet Summer Campaign

Celebrate Summer with Mangos and Squishmallows

The National Mango Board (NMB) is set to bring the sweetness of summer to fans across the nation with its exciting new campaign in partnership with the beloved plush toy brand, Squishmallows. This collaboration, titled "Make Mango Memories," aims to celebrate the peak mango season in creative and playful ways, inviting everyone to discover the vibrant joy and nutritional benefits of fresh mangos.

Launching from June 16 to July 31, this engaging multi-channel campaign includes not only a nationwide giveaway of limited-edition mango-themed Squishmallows but also in-store activations designed to celebrate the fruit’s versatility in summer routines.

A Match Made in Heaven

According to Ramón Ojeda, the Executive Director at the National Mango Board, this partnership is a delicious celebration. "Mangos bring a wonderful taste experience, and partnering with Squishmallows, a brand known for its fun and appeal, is a perfect match to amplify the enjoyment of summer and peak mango season," he said. The NMB aims to promote fresh mangos as a daily necessity in every U.S. household, moving them from being an exotic fruit to a staple in American diets.

The summer campaign is timed to coincide with National Mango Day on July 22, serving as an exciting reminder of the fruit's role in summer festivities—from healthy snacks to smoothies and everything in between. Mango lovers will find joy in knowing that they can enter for a chance to win a limited-edition Squishmallows mango plush toy by simply visiting Mango.org/Summer before the campaign concludes.

Engaging Fun with Fresh Mangos

Sara Rosales Montalvo, Senior Vice President of Communications at Jazwares, expressed enthusiasm for the collaboration, stating, "Squishmallows inspire so much joy, and this collaboration with the National Mango Board is a tasty way to celebrate summer fun." The promotion aims to pair the playful world of Squishmallows with the fresh, vibrant flavors of mangos, creating a unique and enjoyable experience.

Throughout the campaign, NMB will utilize various digital content strategies to share nutritious mango recipes, tips for incorporating mangos into everyday meals, and fun challenges that inspire fans to engage with both the fruit and the plush toys. The goal is to connect with consumers by highlighting the fruit’s multiple health benefits, which include being low in calories yet high in essential vitamins, making mangos the ultimate summer treat.

How to Get Involved

Getting involved in the campaign is simple. Fans can participate in the giveaway by visiting the campaign page at Mango.org/Summer. This site will provide updates about the campaign and essential information related to the mango world.

As the campaign rolls out, the excitement builds around not just the delicious fruit itself but also the memorable and cuddly Squishmallows toys that pair perfectly with your summer activities. Whether you’re enjoying a mango smoothie at home, bringing snacks for a picnic, or sharing a refreshing fruit salad with friends, the National Mango Board and Squishmallows invite you to make lasting memories this summer.

For more information on the National Mango Board and to keep up with all things mango-related, be sure to check out Mango.org. This campaign exemplifies how two fun-loving brands can collaborate creatively while encouraging fans to embrace healthy eating through joy and playfulness.

About National Mango Board

The National Mango Board is a promotional organization supported by both domestic and imported fresh mango assessments. Their primary goal is to increase awareness and consumption of mangos throughout the U.S. The board is passionate about making this tropical fruit a daily part of American lives, showcasing its nutritional values and delicious taste. For a serving size that packs in an extensive array of essential vitamins and minerals while still being a sweet treat, mangos are the ultimate summer fruit!

About Squishmallows

Squishmallows made their debut in 2017 and have since grown into a beloved lifestyle brand recognized by fans of all ages. The brand's success has not only garnered over 10 Toy of the Year Awards but also led to exciting partnerships across various industries and pop culture events. With a wide array of fun designs and ongoing expansion into new product lines, Squishmallows continue to capture hearts and bring joy to fans worldwide.