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Sharp's AI Excellence Recognized with Silver Globee Award

In a notable achievement, Sharp Home Electronics Company of America (SHCA), a prominent division of Sharp Electronics Corporation, has been honored with the Silver Globee Award at the 11th Annual 2026 Globee® Awards for Achievement. This accolade is a reflection of its groundbreaking work in integrating artificial intelligence (AI) into its customer experience journey. The Globee Awards are internationally recognized for acknowledging excellence across a diverse array of industries, organizations, and professional functions.

Recognizing Excellence in Customer Experience

The Globee Awards serve as a platform to celebrate successes ranging from operational excellence to innovation and leadership. Sharp's recognition at this year’s awards stems from its unwavering commitment to advancing the customer experience within its consumer products segment. The innovative integration of AI tools has led to remarkable enhancements in both digital self-service and live customer support.

Previously, in 2025, Sharp received the prestigious Gold Globee Award for the initial phase of its customer experience transformation, setting a strong foundation for ongoing enhancements. This commitment to modernizing customer service is not just a strategic maneuver but a fundamental expression of brand trust, as noted by Grace Dolan, President of SHCA.

Key Innovations: AI-Powered Tools and Enhanced Support

Sharp's AI initiatives are designed to provide a seamless experience for customers. For instance, the introduction of SHARPY, the company's AI-powered chatbot, allows customers to quickly resolve inquiries and gain access to product information. Additionally, Sharp has implemented augmented reality (AR) visualization tools, enabling consumers to thoroughly assess products online before making a purchase decision.

Beyond digital interactions, Sharp has also reinforced its live support systems through substantial upgrades in customer relationship management (CRM) infrastructure and investments in service tools. These improvements not only enhance the clarity, speed, and consistency of customer support but also align with the company's holistic approach to the customer experience.

A Holistic Approach to Customer Interaction

Mark Smith, Vice President of Sharp Services and Support Group, emphasizes that customer experience extends well beyond mere service calls. It encompasses every interaction a customer has with the brand—from information gathering to product comparisons, and from inquiries to issue resolution. This comprehensive outlook underscores Sharp’s mission to simplify these moments for customers, whether they prefer using self-service tools or seeking direct assistance from support teams.

Commitment to Continuous Improvement

The real testament to Sharp's dedication to enhancing customer experience was its dual recognition at the Globee Awards, where it was also awarded the title of Best of Category in Consumer Product or Service of the Year. This honor is conferred upon the highest-scoring submission in that specific category, further validating Sharp's impactful contributions to the consumer electronics sector.

As Sharp continues to evolve its customer experience, its commitment remains firmly rooted in utilizing technology to improve lives. The advancements made contribute to the company’s broader vision of seamlessly integrating human and digital support, ensuring that every customer interaction signifies quality and reliability.

About Sharp and the Globee Awards

Sharp Home Electronics Company of America is a subsidiary of Sharp Corporation, the only Japanese brand in the U.S. providing a comprehensive range of kitchen appliances, such as the acclaimed Sharp Microwave Drawer™ ovens and AQUOS™ TVs. The Globee Awards aim to honor significant achievements across various industries, offering a considerably esteemed recognition platform for outstanding performance. To learn more about the Globee Awards and its recognition programs, visit Globee Awards.